Digital Marketing Strategy Intensive Short Course
Course description
Course overview
On this course you will learn everything you need to know to be able to create a successful digital marketing campaign.
The course combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing strategy.
From exploring industry case studies, to practical research and creative activities to help you build confidence in the practical development of your own digital marketing strategy.
You will leave the course equipped with the skills to research, develop and implement a digital marketing strategy.
This course is available both on campus or online.
Who this course is for
This course is ideal for entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.
Key information
Topics covered
- Creating clear measurable objectives
- Customer profiling
- Understanding the UX design for websites
- Customer experience
- Branding
- Search Engine Optimisation (SEO)
- How SEO and social media work hand in hand
- Content and email marketing
- Online PR
- Affiliate marketing
- Digital advertising, PPC (pay-per-click) and events
- The impact of mobile on digital
- Strategy and planning
Learning outcomes
- Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
- Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing
- Understand how to reach new audiences or retain current customers
- Have a fresh perspective on the changing climate of digital communications
- Digital badge and certificate of attendance
Materials
On campus or online
- Notebook and pen
If you are taking this course online, please see our Guide to taking online short courses.
Tutor
Megan St Clair Morgan
London based multi-hyphenate creative Megan St Clair is an illustrator and digital communication specialist. She has worked on digital communications for world-renowned creative institutions, independent businesses, and leading British fashion brands. With a key skillset in multi-channel communications strategy, Megan mostly works across campaigns, strategy, and digital content development.
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