Digital Marketing Strategy Online Short Course
Course description
Understanding the digital landscape is critical when developing your marketing and communication strategy. It allows you to find and connect with your audiences in a meaningful way. Defining your voice and getting noticed in a busy digital space can feel daunting but the Digital Marketing Strategy Online Short Course will help you create an effective marketing campaign.
Our self-paced short courses are all about flexibility. Students can learn from any location at a time that suits them. When you sign up for an on-demand course, you’ll be able to join other learners in an exciting global community.
Led by an industry expert, this on demand marketing short course introduces everything you need to know to develop and optimise your marketing strategy. The course covers several key topics including branding, audience behaviour, messaging, objective setting, social media, content marketing, email marketing, advertising, UX, SEO, analytics and measuring success.
Students build their knowledge through a series of pre-recorded lectures which they can follow at their pace. This digital marketing short course comprises of self-paced sessions and includes prompt questions and worksheets for students to follow along with.
Total recorded hours: 10
Estimated hours of self-study to complete course: 30
Who should attend?
This course would suit early career marketers, entrepreneurs, designers and creatives. It is a good fit for individuals who are new to the creative sector or who aspire to work in it.
Level: beginner
Course outcomes
By the end of the course students should:
- Understand their audience
- Be able to develop brand messaging and guidelines
- Know how to develop a marketing strategy
- Be able to plan engaging content for their brand
- Understand the basics of UX and SEO
- Set objectives and measure success
This online short course includes:
- Pre-recorded sessions to follow at your own pace
- Access to a wealth of online materials
- Project-based learning
- Q&A community forum
- Certificate upon completion
Available dates
Details
Topics covered
- Understanding your audience behaviours and motivations
- Branding and messaging
- Content and email marketing
- Digital advertising and PPC (pay-per-click)
- Basics UX Design and Search Engine Optimisation (SEO)
- Strategy and planning
- Objective setting and measuring success
Materials
To access your online course activities and content you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
- Webcam
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net
Recommended materials:
- Notebook and pen
Meet the Tutor
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