Digital Marketing Strategy Online Short Course

Course overview

Understanding the digital landscape is critical when developing your marketing and communication strategy. It allows you to find and connect with your audiences in a meaningful way. Defining your voice and getting noticed in a busy digital space can feel daunting but the Digital Marketing Strategy Online Short Course will help you create an effective marketing campaign.

Our self-paced short courses are all about flexibility. Students can learn from any location at a time that suits them. When you sign up for an on-demand course, you’ll be able to join other learners in an exciting global community.

Led by an industry expert, this on demand marketing short course introduces everything you need to know to develop and optimise your marketing strategy. The course covers several key topics including branding, audience behaviour, messaging, objective setting, social media, content marketing, email marketing, advertising, UX, SEO, analytics and measuring success.

Students build their knowledge through a series of pre-recorded lectures which they can follow at their pace. This digital marketing short course comprises of self-paced sessions and includes prompt questions and worksheets for students to follow along with.

Who this course is for

This course would suit early career marketers, entrepreneurs, designers and creatives. It is a good fit for individuals who are new to the creative sector or who aspire to work in it.

This self-paced course is designed for students aged 16 years and up. To ensure a supportive learning environment, students will be placed into age-appropriate groups for forum access and peer-to-peer support. Grouping will be determined by the date of birth provided at the time of booking.