SEO Short Course
Course description
Course overview
Enrich yourself with a detailed understanding of the aspects of SEO, including how Google measures quality and what you need to do to build effective SEO content and valuable organic website traffic. Learn job-ready skills such as how to write for the web and track and measure your success. Build authority in your niche by being an SEO expert and understand the detailed breakdown of the technical considerations to transform your website.
During this one-day SEO training course you will understand what SEO is, how search engines like Google work, how they read and understand content.
Through a combination of lecture based learning and practical workshop exercises you will gain tools to draft your own SEO strategy. Part of the course will also examine industry leading tools and how professionals with a career in SEO rise above their competitors.
This course is available both on campus or online.
Who this course is for
This course is designed for communications professionals, journalists, business owners and entrepreneurs.
Students should have basic computing skills and a basic understanding of SEO.
Key information
Topics covered
- The SEO basics
- Google Analytics
- Search Console (Webmaster Tools)
- Writing for the web
- Keyword research
- Competitor research checklist
- An introduction to backlinks
- Backlink building and content marketing
- SEO, social media and PR
- YouTube optimisation
Learning outcomes
- Understand how search engines like Google discover, index and rank websites
- Develop and understand content marketing and the relationship between SEO, PR and social media
- Gain knowledge of the tools, resources and techniques used by the professional SEO
- Digital badge and certificate of attendance
Materials
On campus
- A notepad and pen
Online
If you are taking this course online, please see our Guide to taking online short courses.
Book a course
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