Social Media Marketing Intensive Short Course
Course description
Course overview
This course will teach you how to create a social media strategy to build your business and online marketing campaign. You'll learn the tools you need to build a network and run social media campaigns on Facebook, X (formerly Twitter), YouTube and other platforms.
It'll give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from them, with appropriate and engaging content.
This course is available both on campus or online.
Who this course is for
This course is ideal for anyone responsible for social media marketing who would like to learn how to develop and execute a social media marketing plan.
You should have a basic understanding of X and Facebook. The course is suitable for those wanting to understand how to use social media for their business needs, beginners or those who need to refresh their knowledge and engagement strategies.
Key information
Topics covered
- An overview of popular social media platforms and best practice
- How to build a sustainable follower base on social media platforms
- Creating a consistent voice across platforms
- Content for Instagram feed, stories, IGTV, Instagram live and reels
- Best practice in social media marketing strategies
- Capturing and analysing metrics to segment and target your market
- Measuring a campaign's return on investment (ROI)
- Overview of online privacy laws and bestpracticefor privacy including data breaches
- Optimising Google search rankings
Learning outcomes
- Establish a sustainable presence on the social media platforms relevant to your business
- Execute a social media campaign and measure its impact using metrics
- Understand online privacy laws and best practice for social media marketing
- Digital badge and certificate of attendance
Materials
On campus
- A notepad and pen
- Laptop
Online
If you are taking this course online, please see our Guide to taking online short courses.
Tutor
Megan St Clair Morgan
London based multi-hyphenate creative Megan St Clair is an illustrator and digital communication specialist. She has worked on digital communications for world-renowned creative institutions, independent businesses, and leading British fashion brands. With a key skillset in multi-channel communications strategy, Megan mostly works across campaigns, strategy, and digital content development.
Kalina Pulit
Kalina has been working in the creative industry for the past thirteen years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever-evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video-based media, she creates and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Polydor, Universal Music Group, Sony Music, Awful Records, Fendi, New Balance, Nike, Reebok, River Island, Selfridges, Vivienne Westwood and University of the Arts London among others.
Byron Johnson-Brown
Byron Johnson-Brown is an experienced educator and practitioner in digital marketing, with a rich background in policy strategy, health equity, and digital innovation. He brings a unique interdisciplinary approach to teaching digital marketing, integrating insights from his diverse professional journey. Byron's expertise is underpinned by his extensive experience in managing successful programs and his recognition as a Digital Pioneer Fellow by Digital Health London.
With a Masters degree focused on digital professional identity and a strong academic background, Byron has honed his skills in mentoring, coaching, and stakeholder engagement. His work has been recognized with the prestigious Elizabeth Garrett Anderson Award for impactful and dynamic leadership. Additionally, Byron is a repeat contributor to the American Express Leadership Academy for non-profit leaders, where he has developed sessions aimed at enhancing leadership skills in the EMEA region.
Byron's professional journey includes significant roles at prestigious institutions such as the University College London and the Parliamentary and Health Service Ombudsman. He has successfully led projects that span across digital transformation, health inequalities, and open data, demonstrating his ability to manage complex, multidisciplinary programs.
Byron recently delivered tutorials in the Principles of Marketing in a Global Context module, where he combines theoretical knowledge with practical insights to prepare students for the dynamic field of digital marketing. He is dedicated to equipping his students with the knowledge and tools they need to succeed in the ever-evolving digital landscape.
Byron is passionate about fostering an inclusive and dynamic learning environment where students can develop their digital marketing skills and apply them to real-world challenges. He is actively committed to promoting diversity and inclusion, ensuring that all students feel valued and supported in their educational journey.
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