Social Media Marketing Online Short Course
Course description
Course overview
Social media has made marketing your business more accessible than ever. You may have already set up the relevant accounts, but what's the best next step to get the most out of the platforms? Join this short course to learn how to create awareness of your brand, reach new audiences, and increase engagement.
In this course, you will gain knowledge about the different factors that drive social media marketing. You will be introduced to key digital marketing knowledge about copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, you'll learn how to measure your results.
Through weekly online classes, you will gain insight into how social media executives manage social media accounts to promote their brand. There will be an emphasis on developing consistent content and narrative and you will be encouraged to create your social media marketing strategy at the end of the course.
Who this course is for
This course is for anyone who would like to learn more about social media strategy to grow brand audience and engagement. You may apply what you learn in a professional role or to your own business.
You will learn how social media marketing can be useful to a professional social media strategist. If you would like to learn how to get the most out of social media and create engaging content across all platforms, whether it's for your professional role or your own business, this course is for you.
Key information
Topics covered
- An overview of popular social media platforms including Instagram, Facebook, LinkedIn, Twitter and YouTube
- Traditional marketing vs social media marketing
- Scheduling and creating consistent content and voice across platforms
- Increasing engagement with your target market
- Capturing and analysing metrics to segment and target your market
- Measuring a campaign's return on investment (ROI)
- Successful social media campaign case studies
- Best practice in social media marketing strategies
- Overview of copyright and social media policies
Learning outcomes
- By the end of the course, you should understand how to:
- Establish a sustainable presence on the social media platforms relevant to your business
- Schedule and create content across platforms with a consistent narrative and tone of voice
- Increase engagement with your target market across social media platforms
- Execute a social media strategy or a campaign and measure its impact using metrics
- Understand online copyright and social media policies and best practice for social media
- Receive a digital badge and certificate of attendance
Materials
Please have the following materials to hand for the first lesson:
- Pen and notebook
Please see our Guide to taking online short courses.
Tutor
Byron Johnson-Brown
Byron Johnson-Brown is an experienced educator and practitioner in digital marketing, with a rich background in policy strategy, health equity, and digital innovation. He brings a unique interdisciplinary approach to teaching digital marketing, integrating insights from his diverse professional journey. Byron's expertise is underpinned by his extensive experience in managing successful programs and his recognition as a Digital Pioneer Fellow by Digital Health London.
With a Masters degree focused on digital professional identity and a strong academic background, Byron has honed his skills in mentoring, coaching, and stakeholder engagement. His work has been recognized with the prestigious Elizabeth Garrett Anderson Award for impactful and dynamic leadership. Additionally, Byron is a repeat contributor to the American Express Leadership Academy for non-profit leaders, where he has developed sessions aimed at enhancing leadership skills in the EMEA region.
Byron's professional journey includes significant roles at prestigious institutions such as the University College London and the Parliamentary and Health Service Ombudsman. He has successfully led projects that span across digital transformation, health inequalities, and open data, demonstrating his ability to manage complex, multidisciplinary programs.
Byron recently delivered tutorials in the Principles of Marketing in a Global Context module, where he combines theoretical knowledge with practical insights to prepare students for the dynamic field of digital marketing. He is dedicated to equipping his students with the knowledge and tools they need to succeed in the ever-evolving digital landscape.
Byron is passionate about fostering an inclusive and dynamic learning environment where students can develop their digital marketing skills and apply them to real-world challenges. He is actively committed to promoting diversity and inclusion, ensuring that all students feel valued and supported in their educational journey.
Tom Crookston
Tom Crookston is a digital content specialist with over 15 years' experience in Higher Education communications. Through his consultancy work, he has advised on social media, web and branding strategies for clients in the fields of education, sport and the creative industries.Kalina Pulit
Kalina has been working in the creative industry for the past thirteen years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever-evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video-based media, she creates and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Polydor, Universal Music Group, Sony Music, Awful Records, Fendi, New Balance, Nike, Reebok, River Island, Selfridges, Vivienne Westwood and University of the Arts London among others.
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