Introduction to Experience Design Online Short Course
Course description
Course overview
Experience design is a set of design practices focused on creating positive emotions, impressions and memories which create an impact on the target audiences. It can be applied to services, products, user journeys, spaces, and events, and is considered the next frontier for differentiation in increasingly competitive markets. In this course, you will learn how to use design, spatial and behavioral strategies to design and project the experience you want your brand, product or service to deliver.
Who this course is for
This course is the perfect fit for students aiming to learn more about experience design, for brand, product or service innovation.
Key information
Topics covered
- Introduction to the design of experiences
- Relevance of experience in a digital world
- Designing memories
- Designing experiences for users vs. Experiences for clients
- How to structure an experience
- Designing the beginning and end of experiences
- Perception and illusion
- Managing lasting experiences
- Each week you will learn a new set of concepts, tools, and techniques, and will be given a practical assignment to put them into practice, allowing you to learn by applying and doing. The following week the tutor will provide you with individual feedback, posing questions and reflections to help you master the subject.
Learning outcomes
- By the end of the course, you will have;
- Conducted a social and technology environment analysis
- Conducted visual research on behavioral patterns
- Understood the structure of a positive experience vs. a bad experience
- Increase your creative capabilities through design management
- Created a project capable of expanding your portfolio and presenting it to potential clients.
- Receive a digital badge and certificate of attendance
Materials
Course Specific Materials:
- Paper and pen to take notes
Please see our Guide to taking online short courses.
Tutor
Inaki Arbelaiz
Iñaki Arbelaiz Is a trained MsC Architect and Urbanist, MsC Industrial Design and UX, and has an extensive international experience working on spatial innovation and urban behaviour, innovation systems design and roll out, and creative and service-oriented organizational design. This experience includes work on areas of urban invigoration in Russia, Italy, Spain, United Kingdom and Netherlands. Current projects include the Creative Systematic for the Basque Culinary Centre and Innovation Service Design for Ferrovial-Amey UK. He is also a visiting practitioner on the MA Innovation Management programme at Central Saint Martins.Book a course
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