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Short course

Service Design Online Short Course

Service Design Online Short Course | Online
Explore service design principles. Learn the tools and methods for creating better services, applicable to a business or project in any industry.

Next start months
August 2025
October 2025
February 2026
Tutor(s)
Luisa Charles
TBC
Alicja (Ala) Radwan Pytlewska
Marjan Angoshtari
Price
From £580.00

Course description

Course overview

This course is a practical introduction to the field of service design and will provide tools and methods for designing services. Service design is a people-centred design process that is used by organisations to create better services. It adds value for users by understanding and improving their experiences across the various stages of a service and for service providers by optimising their back-end operations.

During this course, you will be taught the theory and basic methods of service design while applying them to a specific challenge. This will give you both an overview of what service design is and how it can be applied in a real context.

Who this course is for

The course will suit non-designers working in service industries as well as creative professionals looking to move into this emerging discipline. In fact, anyone interested in creative problem-solving approaches and applied design thinking would benefit.

Key information

Topics covered

  • This course will include In-class workshops, project work, presentations and feedback sessions
  • Week One: Service Design 101 - Intro to service design and design thinking methodologies
  • Week Two: Deep dive on design research and how to conduct it
  • Week Three: Using customer journey maps, personas and clustering to define a problem.
  • Week Four: How to create and visualize great service concepts
  • Week Five: Prototyping and testing for service design
  • Week Six: Intro to implementing service design through blueprinting and business model design
  • Week Seven: Delivering service design through business model design and measuring service design

Learning outcomes

  • By the end of this course, you will have a better understanding of;
  • Service design theory and essential methods such as customer journey mapping
  • Design research and how to conduct it
  • How ideation and prototyping can be applied to the design of services
  • How service design can be implemented through tools such as service blueprints
  • Receive a digital badge and certificate of attendance

Materials

Please have the following materials to hand for the first lesson:

  • Pen and notebook

Please see our Guide to taking online short courses.

Tutor

TBC

Luisa Charles is a multi-award winning design engineer with a background in interactive and experiential design, film, and installation artwork.

She specialises in creating playful interactions to tackle serious issues such as climate change, social justice, and AI, and works closely with communities.

She has worked with science museums around the world, including multiple projects with the Science Museum in London, the National Science Museum of Thailand, and Science Gallery London. She has also had a presence exhibiting in four years of London Design Festival, and in smaller exhibitions from New York to Dubai.

With experience ranging from running a successful climate-tech start up, developing robotics with indigenous communities, and working in engineering for special effects on feature films, she takes a multidisciplinary approach to design communication and brings in a range of problem solving skills, finding unconventional solutions to abstract problems.

Alicja (Ala) Radwan Pytlewska

Alicja (Ala) Pytlewska is a multidisciplinary designer with a background in visual communication, as well as an MA and MSc in Innovation Design Engineering from the Royal College of Art and Imperial College. She worked internationally on the delivery side of design for the first decade of her working life, then moved to the discovery side post her masters. Alicja has delivered projects as a part of interdisciplinary teams at IDEO and Doblin, spent a few years building products in a design-led tech startup and now works as an independent human centred strategic design consultant. She lives and works in London.

Marjan Angoshtari

Marjan is an experienced Innovation Designer, User Experience Designer, Design Strategist and Product Development Lead, particularly interested in creating cutting-edge products, services and experiences that can make a real difference in people's lives. Marjan specialises in Innovation Design Engineering and User Experience Design and has worked on various projects with multidisciplinary teams over the last two decades, including Vodafone, Airbus, Guzzini, Unilever, Brother Industries Ltd., ArjoHuntleigh, the Digital Health and Care Innovation Centre, Brunel University London and Roche Pharmaceuticals.

Previously, Marjan worked as a Lead User Experience Designer at Roche Pharmaceuticals and a Senior Consultant in User Experience Design with global companies. She has extensive experience and expertise in New Product Development and building, leading and nurturing multidisciplinary Design Teams and complex projects. In recent years, she has successfully integrated User-Centred Design Practices within an Agile Software development framework, ensuring that all features are grounded in evidence prior to implementation.

Apart from her industry experience, Marjan worked as a Lecturer and later as Senior Lecturer in Industrial Design, User Experience Design and Design Innovation at Brunel University London. As a professional Designer with years of experience, she brings a wealth of knowledge into her academic practice. She is a Fellow of the Higher Education Academy (FHEA) and holds a Postgraduate Certificate in Teaching and Learning from the Glasgow School of Art and Glasgow University.

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