Creative Direction Short Course

Course description

This intense short course is a focused project-led program, designed to help individuals develop and enhance their skills in Creative Direction.

Creative Directors play a key role in design and guide communication agencies, as well as leading brands and companies. They are responsible for heads and team of creatives like the following:

• art directors
• copywriters
• designers
• photographers
• video producers.

They get involved from print to web, TV to radio, or automotive to fashion.

Creative Directors have the final say on everything that will be communicated to the customer. They understand their needs and are responsible for the recruitment of team members.

With the help of your tutor, an experienced Creative Director, you'll engage in practical exercises, case studies, and discussions to apply what you have learned.

Outcomes

By the end of the course, students should be able to:

• Understand the role of a Creative Director and how it extends beyond art direction and design.
• Have worked on projects that mimic the work of a creative director.
• Build confidence in leading teams, present ideas and creative executions to clients, brand owners and decision-makers.
• You should be ready to apply your knowledge to real-world projects.

Who should take this course

This course is suitable for the following:

• art directors
• designers
• photographers
• creative professionals
• communications leaders
• other professionals who wish to enhance their skills in Creative Direction.

This is a natural progression course for students who have completed Art Direction courses or have industry experience of Art Direction or Strategy. It’s also a good fit for those looking to move into a Creative Direction or Senior Creative role.

Level: Intermediate

Please note: this course is for students aged 18 and older

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology, they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way that’s crystal clear and easy to understand.

Experience life on campus:

• Study at Central Saint Martins, Granary Square a world-famous art and design college
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Ask questions of your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

A certificate of completion and a digital badge:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• We always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates and digital badges are great to compliment your cv.

All our online short courses include:

• Live and interactive online lessons with classmates from around the world
• The same course content and learning outcomes as our face to face courses
• Lesson recordings, for review, so you never have to miss a class
• Access to the virtual learning environment with course content
• Forums for support
• 2 weeks online access to the recordings of the live classroom sessions
• Ask questions to your tutor in real time

A certificate of completion:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• However we always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates are a great addition to your CV