Brand Management Online Short Course
Course description
Course overview
Discover how a strong brand can be the most important asset for an individual or company in achieving growth and notoriety with this online brand management course.
Focusing on the importance of strategic management of brands, you will gain insight into the branding processes and sustained value creation.
Through practical exercises, you will apply this knowledge and learn how to develop effective identity strategies to successfully guide the expression of a brand, in the current markets.
Taught by a professional in the brand design and visual communication fields, you will examine agency briefs, client requests and case studies.
Who this course is for
This course is ideal for professionals, students and recent graduates in the fields of design, marketing, communication, photography, videography and fine arts.
It is also suitable for those interested in broadening their knowledge of branding and communication related subjects.
Key information
Topics covered
- Building a brand platform
- Rebranding
- Brand architecture
- Brand experience
- Humanising brands - the importance of brand archetypes
- Brand design and the construction of a brand identity
- How to manage a brand effectively
- Case studies analysis
- Practical exercises
Learning outcomes
- Be able to fully analyse and develop any brand, including positioning and effective communication - this will benefit your professional development, CV and future work opportunities
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
- Laptop, iPad or tablet
Please see our Guide to taking online short courses.
Tutor
Giulio Mazzarini
Giulio Mazzarini is a creative director, art director and photographer. Born in Rome, where he graduated in Sociology, he moved to London in the 90s. This is where he completed a Masters in Design Studies (now Applied Imagination) at Central Saint Martins College. After working on the foundation of the trend forecasting platform WGSN, he founded the design and communication studio GEM. He also works as an editorial and advertising photographer. His work has been seen in magazines across the globe, such as Vanity Fair, Marie Claire, Elle, and National Geographic Traveller. He has also worked with iconic brands such as L'Oréal, Reebok, Aston Martin, Citroen and Selfridges. He lectures across the University of the Arts London as well as various universities and colleges worldwide.
For further information see www.gmazzarini.com or gemcreativedesign.com.
Book a course
Loading