Introduction to Visual Communication Online Short Course
Course description
Visual Communication brings together many different specialist areas, including illustration, typography and photography; we will explore them individually, and see how to put them together for the greatest impact. As well as the creative process, we will look at software and production. A practical assignment will be set, to be discussed next session.
Topics:
- Principles of design and visual literacy
- Composition and layout
- Typography
- Using and adjusting photographs and making composites
- Illustration
- Colour
- Analysis and assessment of visual communication
- Professional workflow and working to a brief
Outcomes
By the end of this course you will have:
- Acquired basic skills to create designs that are impactful and individual
- Been introduced to the Principles of design and disual Literacy
- The ability to analyse visual communication and design
- A better understanding of project development from concept through to production
- Been introduced to how production informs design
- Basic knowledge of the practical use of Adobe InDesign, Illustrator and Photoshop
Who is Introduction to Visual Communication (Online Short Course) for?
This course is for anyone who wants to learn about visual communication and its influence on a variety of mediums.
Please note: This course is for students aged 18 and over
Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communications wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCC Online Short Courses include;
- Live sessions with expert
- Lesson recordings
- Practical assignments
- Personal feedback
- VLE with course content
- Forums for support
- 2 weeks online access
- LCC Certificate upon completion
Please note that all courses are taught in UK time.
Available dates
Details
Topics covered:
- The Primacy of Vision
- Theories, including: figure-ground theory – Gestalt, message theory, culture-dependent theory and semiotics
- Focusing on your audience, and the context of design
- Layout principles including the rule of thirds, golden section and hierarchy of information
- Typography including letterpress
- Colour principles
- Branding
- Information design
- Accessibility in design
- Generating concepts, and the importance of starting with analogue means
- The importance of ideas before considering technique
- Production
- An introductory demonstration and discussion of Adobe Creative Cloud as the industry standard software
Materials
In order to fully participate in the practical exercises, please have the following materials/equipment for the first class:
- A notepad and a pen
- A modern computer with an up-to-date operating system
- An up-to-date web browser (Google Chrome is recommended)
- A microphone (a headset with microphone/headphones is recommended)
- Headphones
- Webcam
Finally, a good broadband connection is also essential (mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).
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