Multimedia Storytelling Online Short Course
Course description
Course overview
Multimedia storytelling is a technique of telling a single story or story experience across multiple platforms using traditional and digital media formats. This interactive, inspiring course will introduce you to storytelling and multiplatform content creation and curation approaches. Multimedia storytelling offers an opportunity for deconstructing a brand story and using diverse communications channels (digital and print media) in the most effective way to reinforce and extend marketing reach.
Over four weeks you will analyse and critique case studies, research, create, write and art direct content for digital media, posters, magazines, TV and radio. You will gain an understanding of complexities of various platforms and learn how to develop a narrative that can be told across them in an engaging way for your target audience. Week by week, you will apply newly acquired knowledge to your campaign project with the help of the tutor and peer-to-peer feedback.
Who this course is for
This course will be incredibly useful if you are working in or studying advertising, marketing, PR, or fundraising, and want to how multimedia storytelling is transforming advertising, and how to use it to enhance your own communications and engage with audiences.
Key information
Topics covered
- New and old habits of media consumption
- Characteristics of communications channels (digital media, print, TV, radio)
- Brand identity, image and narrative
- Identifying story elements, composition and message
- Target audience analysis
- Market research
- Campaign concept development
- Linking messages between platforms
- Maximising the potential of the campaign and various media platforms (digital, print, radio, TV etc.) and other formats (events, talks, exhibitions, installations, performances etc.)
- Guerrilla marketing
- User generated content
- Community management
- Planning for multimedia campaign, time and people management
- Measuring campaign efficiency and campaign optimisation
Learning outcomes
- By the end of the course, you will have:
- A firm understanding of the fundamentals of multimedia storytelling
- Identified and evaluated the components of effective multimedia campaigns
- Developed a multimedia brief and responded to it with confidence
- Produced content and launched it on social media
- Received personal feedback on your outputs from the tutor
- Receive a digital badge and certificate of attendance
Materials
Please have the following materials to hand for the first lesson:
- Pen and notebook
Please see our Guide to taking online short courses.
Tutor
Kalina Pulit
Kalina has been working in the creative industry for the past thirteen years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever-evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video-based media, she creates and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Polydor, Universal Music Group, Sony Music, Awful Records, Fendi, New Balance, Nike, Reebok, River Island, Selfridges, Vivienne Westwood and University of the Arts London among others.
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