Essential Guide to the Fashion Business Short Course

Course description

This comprehensive course provides an in-depth overview of the fashion industry. Join us from Saturday to Sunday to explore the key players within the fashion industry and their operations. You'll also look at how trends develop, manufacturing options, fashion marketing and fashion retailing, all reinforced with practical case studies and examples within the fashion and retail industry.

• The evolution of the fashion business, from historical structures to contemporary trends
• The design and development process
• The retail landscape, exploring different types of retailers and their strategies
• Buying and manufacturing methods
• Marketing and PR and effective strategies for reaching your target audience
• Discover potential career paths and explore the feasibility of starting your own fashion brand
• Brand building, target audience analysis, sustainability and creating a unique selling proposition (USP)

Who should attend?

• Individuals seeking a career change or looking to launch their own fashion label
• Those with a genuine interest in the industry who wish to gain a deeper understanding of how it works
• No prior experience is necessary

Level: beginners - you should have an interest in the subject area and a desire to learn but no previous experience is required

Please note: this course is for students aged 18 and over.

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology, they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way that’s crystal clear and easy to understand.

Experience life on campus:

• Join students a London College of Fashion, East Bank a world leader in fashion design, media and business education
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Ask questions of your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

All our online short courses include:

• Live and interactive online lessons with classmates from around the world
• The same course content and learning outcomes as our face to face courses
• Lesson recordings, for review, so you never have to miss a class
• Access to the virtual learning environment with course content
• Forums for support
• 2 weeks online access to the recordings of the live classroom sessions
• Ask questions to your tutor in real time

A certificate of completion and a digital badge:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• We always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates and digital badges are great to compliment your cv.