Starting An Online Fashion Retail Business Online Short Course
Course description
Course overview
Do you dream of starting a fashion business and becoming an entrepreneur? Do you have an exciting business idea but you're not sure where to start? While many traditional retailers are struggling, e-commerce is booming.
This course is perfect for designers wanting to launch their own brand, traditional retailers building an online strategy, creatives developing their hobby, or those exploring a career change. It is taught by a Creative Business Consultant with experience of combining the best of online and offline strategies required in today's market.
During the course, you will learn how to launch a successful ecommerce business. You will develop an understanding of the online retail industry, from market research to promoting your brand on social media.
Who this course is for
The course is suitable for anyone interested in learning more about launching their own profitable fashion brand online. No previous experience is required.
It would be an excellent fit for design students wanting to launch their own brand, boutique owners building an online strategy, creatives developing and monetizing their hobby and those exploring a career change.
Key information
Topics covered
Through weekly interactive online classes, this short course will take you through everything you need from concept to customer including:
- Market research and establishing your niche
- How to create a collection and understand your costs
- Sustainable and ethical manufacturing practices
- How to design and build your first website
- Market positioning and brand identity
- E-commerce strategy (digital marketing, SEO)
- Content creation, working with influencers, collaborations and affiliates
- Social media marketing for the fashion industry
- Time management and outsourcing to grow your business
- Building a personal brand online
Learning outcomes
- Researched your idea to define your business model
- Explored how to design and manufacture your first collection
- An understanding of how to build your first website on a budget
- Started to develop a brand communication strategy
- Started to develop a customer acquisition strategy
- Received personal feedback on assignments from your tutor
- Received industry tips, best practice guidance and a list of further resources from your course tutor
- Explored real world case studies with your course tutor
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
- Pencils, sketchbook or paper, eraser, ruler etc.
- Software to prepare assignments – PowerPoint, Word, Photoshop etc.
Please see our Guide to taking online short courses
Tutor
Anna Bagchi
Anna Bagchi is a Sustainable Fashion Entrepreneur, Creative Business Consultant and Certified Positive Psychology Coach.
She has worked with hundreds of aspiring and early-stage entrepreneurs combining 15+ years of luxury brand experience with the best in coaching psychology, for start-up success. With a personal passion for sustainable and ethical practices, and empowering female founders, Anna supports her clients with mindset, wellbeing and confidence, alongside traditional business consultancy.
Anna has over 15 years of experience with luxury brands across swimwear, activewear, jewellery, interiors, Fine Art and fashion categories. Previous companies include Harrods, Selfridges, Monica Vinader, Washington Green Fine Art, London Contour Experts and Nichole de Carle London.
https://www.linkedin.com/in/anna-bagchi/
Anna Bagchi is a Sustainable Fashion Entrepreneur, Creative Business Consultant and Certified Positive Psychology Coach.
She has worked with hundreds of aspiring and early-stage entrepreneurs combining 15+ years of luxury brand experience with the best in coaching psychology, for start-up success. With a personal passion for sustainable and ethical practices, and empowering female founders, Anna supports her clients with mindset, wellbeing and confidence, alongside traditional business consultancy.
Anna has over 15 years of experience with luxury brands across swimwear, activewear, jewellery, interiors, Fine Art and fashion categories. Previous companies include Harrods, Selfridges, Monica Vinader, Washington Green Fine Art, London Contour Experts and Nichole de Carle London.
https://www.linkedin.com/in/anna-bagchi/
Book a course
Loading