Consumer Psychology for Fashion Online Short Course
Course description
Course overview
This course applies concepts and theories from the scientific study of human behaviour, Psychology, and applies them in the context of fashion. Created by the originator of the Psychology programmes at London College of Fashion, this course introduces you to the interrelationships between psychology and fashion and explores how an understanding of psychology can lead to a more ethical and socially responsible engagement with fashion.
In this course, you will be introduced to the psychological processes underpinning how we make sense of the world and fashion, the relationships between fashion, self and identity, body satisfaction, fashions social responsibility, consumer behaviour and fashion as a force for good.
Who this course is for
This course is for everyone interested in understanding the interrelationships between human behaviour and fashion. All levels welcome. You will need to dedicate at least 2 hours per week for self-study.
Key information
Topics covered
- Sensation and perception
- Fashion, self and identity
- Body satisfaction
- Social responsibility
- Shopping for fashion
- Multisensory aspects of consumer behaviour
- Sustainable fashion
- Fashion as a force for good
Learning outcomes
- By the end of this course, you will have;
- An understanding of the psychological processes of sensation and perception and how this impacts engagement with fashion
- Explored the relationships between fashion, self and identity and how fashion is a means of self-expression
- Discussed how fashion can influence body satisfaction and how this can affect us psychologically
- Considered how and why consumers shop for fashion
- An understanding of the role of psychology in changing behaviour leading to a more ethical and sustainable fashion industry
- Discovered how fashion can be a force for good
- Receive a digital badge and certificate of attendance
Materials
Please have the following materials to hand for the first lesson:
- Pen and notebook
Please see our Guide to taking online short courses.
Tutor
Kate Nightingale
Kate Nightingale is a consumer and fashion psychologist and the founder of Style Psychology Ltd, which advises global fashion brands on how to apply insights into human behaviour to improve business performance. Kate and her associates have advised brands like Harvey Nichols, House of Fraser, Desigual, rpa:group, and Water Babies both in the UK and internationally.
Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent's University, Instituto Marangoni and London College of Fashion. She speaks at numerous industry conferences and is often approached by press appearing on Sky News, BBC News and Channel 4 News amongst others.
Book a course
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