Fashion Business Practice Short Course
Course description
Course overview
This course is designed to offer a comprehensive understanding of the fashion business landscape. It would be an excellent fit for those looking to develop or work for a new or existing fashion brand or aiming to enhance their career prospects in the fashion industry.
Led by industry expert Toby Meadows, author of How to Set Up and Run a Fashion Label, the course provides an engaging and dynamic learning experience. From trend forecasting and brand management to retail strategies and digital marketing, students explore various facets of the fashion business. Through interactive workshops, discussions, case studies, and real-world simulations, you will develop practical expertise in merchandising, buying, and product development. Discover the secrets behind successful fashion marketing campaigns and learn how to craft compelling brand stories that resonate with consumers.
Additionally, gain insight into sustainable practices and ethical considerations, crucial aspects of the modern fashion industry. From exploring circular fashion initiatives to understanding the impact of social responsibility, you will be equipped to shape the future of fashion business in a conscious and responsible manner.
Immerse yourself in the London fashion scene and gain industry insights to kickstart your career with confidence. Whether you are looking to develop or work for a new or existing brand, or advance in your current role, this course is your gateway to success in the fast-paced fashion business world.
Who this course is for
This course is for creative students who want to understand more about the fashion business sector. There will be guest lecturers from industry, and visits to a factory, shops and relevant exhibitions.
The course aims to help students identify the areas that they would like to work in and explore the range of roles within the fashion industry.
Key information
Topics covered
- Look at what you need to develop your fashion business plan
- Look at the operational side and begin to develop and understanding of different specialisms within the fashion industry and how they relate to the success of a business
Learning outcomes
- Understand fashion business fundamentals to master key elements of fashion business
- Develop brand management skills to create and utilise a brand DNA chart
- Gain practical fashion operations expertise to master merchandising, buying, and product development
- Craft compelling brand stories to create powerful marketing campaigns
- Explore sustainable and ethical practices to understand and apply sustainable fashion practices
- Enhance marketing and digital strategies to boost brand visibility through digital marketing
- Network and gain industry insights to expand professional relationships and industry knowledge
- Digital badge and certificate of attendance
Materials
- Laptop or tablet
- Sketchbook
- Pens and pencils
- Any other art materials that you would like to work with
Tutor
Toby Meadows
Toby Meadows is the international best selling author of 'How to Set up & Run a Fashion Label' currently translated into 9 different languages. He is the founder and Director of TNM Consultancy Ltd, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the award winning London based cult womenswear designer label Belle & Bunty. For the past 15 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on developing a fashion label as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad. As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.
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