
Fashion Business Practice Short Course
Course description
This course is designed to offer a comprehensive understanding of the fashion business landscape. It would be an excellent fit for those looking to develop or work for a new or existing fashion brand, or aiming to enhance their career prospects in the fashion industry.
Led by industry expert Toby Meadows, author of How to Set Up & Run a Fashion Label, the course provides an engaging and dynamic learning experience. From trend forecasting and brand management to retail strategies and digital marketing, students explore various facets of the fashion business.
Through interactive workshops, discussions, case studies, and real-world simulations, you will develop practical expertise in merchandising, buying, and product development. Discover the secrets behind successful fashion marketing campaigns and learn how to craft compelling brand stories that resonate with consumers.
Additionally, gain insight into sustainable practices and ethical considerations, crucial aspects of the modern fashion industry. From exploring circular fashion initiatives to understanding the impact of social responsibility, you'll be equipped to shape the future of fashion business in a conscious and responsible manner.
Immerse yourself in the London fashion scene and gain industry insights to kickstart your career with confidence. Whether you're looking to develop or work for a new or existing brand, or advance in your current role, this course is your gateway to success in the fast-paced fashion business world.
Who should take this course?
This course is for creative students who want to understand more about the fashion business sector. There will be guest lecturers from industry, and visits to a factory, shops and relevant exhibition.
The course aims to help students identify the areas that they would like to work in and explore the range of roles within the fashion industry.
Course outcomes
By the end of this course students should:
Master key elements of fashion business
Create and utilise a brand DNA chart
Master merchandising, buying, and product development
Create powerful marketing campaigns
Understand and apply sustainable fashion practices
Boost brand visibility through digital marketing
Expand professional relationships and industry knowledge
Available dates
Details
Topics covered
You will start by looking at what you need to develop your fashion business plan.
You will look at the operational side and begin to develop and understanding of different specialisms within the fashion industry and how they relate to the success of a business.
Materials
Please bring to the first session:
- Laptop or Tablet
- A sketchbook
- Pens and pencils
- Any other art materials that you would like to work with
Meet the Tutor
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If you are interested in starting a fashion business, want a glimpse of what happens behind the scene in the industry, or if you are thinking of building a career within it, then this course is a perfect introduction.
This course is designed to offer a comprehensive understanding of the fashion business landscape.
Contact us:
- Central Saint Martins
- Telephone +44 (0)20 7514 7015
- Address 1 Granary Square King's Cross London N1C 4AA
-
College: Central Saint Martins
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- Contact
- Central Saint Martins
- Short Courses
- +44 (0)20 7514 7015
Address
- 1 Granary Square
- King's Cross
- London
- N1C 4AA
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