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Fashion Business Practice Short Course

Course description

This immersive two-week course is designed to offer a comprehensive understanding of the fashion business landscape. It would be an excellent fit for those looking to develop or work for a new or existing fashion brand, or aiming to enhance their career prospects in the fashion industry.

Led by industry expert Toby Meadows, author of How to Set Up & Run a Fashion Label, the course provides an engaging and dynamic learning experience. From trend forecasting and brand management to retail strategies and digital marketing, students explore various facets of the fashion business.

Through interactive workshops, discussions, case studies, and real-world simulations, you will develop practical expertise in merchandising, buying, and product development. Discover the secrets behind successful fashion marketing campaigns and learn how to craft compelling brand stories that resonate with consumers.

Additionally, gain insight into sustainable practices and ethical considerations, crucial aspects of the modern fashion industry. From exploring circular fashion initiatives to understanding the impact of social responsibility, you'll be equipped to shape the future of fashion business in a conscious and responsible manner.

Immerse yourself in the London fashion scene and gain industry insights to kickstart your career with confidence. Whether you're looking to develop or work for a new or existing brand, or advance in your current role, this course is your gateway to success in the fast-paced fashion business world.

Who should take this course?

This course is for creative students who want to understand more about the fashion business sector. There will be guest lecturers from industry, and visits to a factory, shops and relevant exhibition.

The course aims to help students identify the areas that they would like to work in and explore the range of roles within the fashion industry.

Course outcomes

By the end of this course students should:

  • Understand fashion business fundamentals
    Master key elements of fashion business
  • Develop brand management skills
    Create and utilise a brand DNA chart
  • Gain practical fashion operations expertise
    Master merchandising, buying, and product development
  • Craft compelling brand stories
    Create powerful marketing campaigns
  • Explore sustainable and ethical practices
    Understand and apply sustainable fashion practices
  • Enhance marketing and digital strategies
    Boost brand visibility through digital marketing
  • Network and gain industry insights
    Expand professional relationships and industry knowledge

  • Entry requirements: none

    Level: beginners

    (For the one week Easter dates; this course will be more of an overview covering each point but in less detail. It is intended as a truncated version of this course to offer a taster of the full course)

    Please note: This course is for students aged 18 and older

    Clear, easy to understand lessons:

    • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
    • New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.

    Experience life on campus:

    • Network and share ideas with students from across the globe
    • Access the technology and materials relevant to your discipline
    • Shop in our college shops for any materials you might need
    • Ask questions of your tutor in real time
    • Receive feedback and critique on your assignments
    • Experience the many sights of London on your down time

    A certificate of completion:

    • You've put the work in so we want to make sure you have something to show for it!
    • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
    • We always recommend you attend all of the classes so that you get the most out of the experience!
    • Certificates are great to compliment your cv.

    Available dates

    It can take a few moments for our course dates to load - if there are no available dates, please sign up to our mailing list where new course dates will be announced or browse other courses within your chosen subject area to find an alternative.

    Details

    Topics covered

    You will start by looking at what you need to develop your fashion business plan.

    You will look at the operational side and begin to develop and understanding of different specialisms within the fashion industry and how they relate to the success of a business.

    Materials

    Please bring to the first session:

    • Laptop or Tablet
    • A sketchbook
    • Pens and pencils
    • Any other art materials that you would like to work with
    Meet the Tutor:

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    If you are interested in starting a fashion business, want a glimpse of what happens behind the scene in the industry, or if you are thinking of building a career within it, then this course is a perfect introduction.

    This immersive two-week course is designed to offer a comprehensive understanding of the fashion business landscape.

    £
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