Introduction to the Fashion Industry Online Short Course
Course description
Course overview
Do you want to learn how to get into the fashion industry? This online course will give you an orientation to all the main stages of the fashion business, from branding and design, through garment manufacturing and the supply chain to the changing face of fashion marketing and retail, equipping you with an excellent industry overview.
You will look at where industry trends come from, how the high street and high-end designers manufacture their products, how marketing and PR are crucial elements and the changing world of fashion retailing. In addition, you'll explore fashion startups, brand USPs and the role of the fashion journalist.
Through weekly class discussions, set tasks and readings you will develop an understanding and awareness of the state of the industry today and what the future might hold for fashion. This practical course will encourage you to think outside the box and consider creative solutions to problems facing the fashion industry, such as ethical production and issues faced by emerging brands.
This course will give you an insight into an industry that can often seem tough to crack, equipping you on your way towards your goals. Whether you dream of starting your own fashion business or of having a career at an established company in the fashion world, this online course is for you.
Who this course is for
The course is perfect for anyone who would like to start a business or career in the fashion world. It will give you an insight into the many careers available within the fashion industry, so whether your goal is to be a manufacturer, buyer, designer or any of the other various careers that go on in fashion, there is something for you.
Key information
Topics covered
- History of the fashion industry
- How is fashion created, designed and developed?
- Who is the consumer? Changing consumer demand
- The changing world of fashion retailing
- Trend forecasting
- Buying, merchandising, and range planning
- Manufacturing methods and production issues
- The supply chain - sourcing and manufacturing
- Sustainability and ethical production
- Fashion marketing and branding
- Fashion communications - editorial styling, PR, and journalism
- A guide to fashion start ups
- High street and high-end production
- Careers and business opportunities available in the industry
- What you need to survive in the industry
Learning outcomes
- The roles within the fashion industry at each level
- What you need to successfully work in fashion
- Trend forecasting
- The fashion supply chain
- Fashion marketing and PR
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
Please see our Guide to taking online short courses.
Tutor
Yong Chong
Yong is an experienced, successful and intuitive fashion professional with a wealth of experience in retail management, leadership, strategy and executive headhunting in the premium and luxury fashion sector. Currently a Co-founder of a bespoke headhunting company supporting experienced professionals to integrating into executive, head office and international retail operation positions.Yong's current recruitment agency has forged long term partners with Christian Dior, Louis Vuitton, Celine, Loewe, Givenchy, Christian Louboutin, Versace, Michael Kors, Matchesfashion to name a few. Additionally, Yong is a founder of a bespoke fashion consultancy firm supporting fashion professionals with CV writing, coaching and mentoring.Jovanka Novkovic Davies
Jovanka Novkovic Davies has worked in the fashion industry for 25 years. She established her career in luxury retail buying working with British department stores, most notably Harrods where she worked with some of the world’s leading fashion designers and most prestigious fashion houses. Jovanka runs a product development company, specialising in fashion accessories and supplying British retailers. She also designs and produces a collection of luxury leather handbags.
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