The Complete Fashion Business Online Short Course
Course description
Course overview
Do you have a creative vision of launching your own label but are unsure where or how to start? Or do you currently have a fashion business and want to implement business processes to stand the test of time?
In this 12-week course, you will be guided through the processes involved in running a small designer fashion label when you have limited access to resources. The course will include business foundations and team building, product development, marketing, selling to retailers internationally, managing production/logistics and finance management.
Through a combination of lectures based on first-hand experience, practical exercises, open conversation and functional tools, this course will offer the insight, overview and skills required to start or manage a small independent fashion brand when resources are limited.
Who this course is for
This course is aimed at recent graduates, designers, creatives, managers and entrepreneurs in the creative industries interested in launching their own business or improving the existing structure of their own.
It is an excellent fit for individuals who are familiar with the design process and want to understand how to take an idea from start to finish with ingenuity in running a business.
Key information
Topics covered
- Business foundations
- Product development and marketing
- Commercial
- Production and logistics
- Finance
Learning outcomes
- Learn the practical aspects of running your own business
- Understand industry critical paths
- Create a manageable product offering
- Create a tech sheet
- Understand your customer
- Develop strategies for customer acquisition
- Develop a range plan and price offering
- Understand cashflow forecasting and financial resources
- Receive a digital badge and certificate of attendance
Materials
- Notebook and pen
- A mobile phone with camera
- Access to numbers or excel spreadsheets
Please see our Guide to taking online short courses
Tutor
Toby Meadows
Toby Meadows is the international best selling author of 'How to Set up & Run a Fashion Label' currently translated into 9 different languages. He is the founder and Director of TNM Consultancy Ltd, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the award winning London based cult womenswear designer label Belle & Bunty. For the past 15 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on developing a fashion label as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad. As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.
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