Store Layout and Visual Merchandising Online Short Course
Course description
Course overview
This online course will teach you advanced visual merchandising skills. Focusing on store design and types of layout, you will consider product positioning, customer flow, link selling, hot spots and more - ideal if you have overall responsibility for large or small retail spaces.
This is a practical course where you will get the opportunity to create your own visual merchandising floor plan and develop your designs through the medium of your choice (students in the past have used Photoshop, Illustrator, 3D models and sketching).
You will learn through live class discussions, tutor Q&As, practical tasks and analysing case studies of a range of retail outlets. You will primarily explore fashion and homeware brands, but the skills you learn are transferable to any retail setting.
There is no question that visual merchandising optimisation can increase retail sales and improve the customer experience. This course will teach you how to do this yourself and could lead to an exciting career as a senior visual merchandiser.
Who this course is for
The course is suitable for anyone with an interest in visual merchandising and branding. Perhaps you already work in fashion or retail and would like to specialise, or maybe you want to put your creativity to the test while simultaneously considering commercial outcomes as a professional visual merchandiser does.
Key information
Topics covered
- The job role of a visual merchandiser
- The psychology behind the customer’s shopping experience
- The importance of link selling
- Product presentation methods
- Customer flow and the importance of store layout
- Creating a strong brand image with visual merchandising in store
- Creating a customer profile
- Creating planograms
- Principles used to create Pop Up Stores
- Display theory
- Visual merchandising trends
- Creating hot spots and promotional spaces
- Building and creating your own retail designs
Learning outcomes
- Build and create your own retail designs
- Create visual merchandising planograms
- Create a customer profile using the image of a brand
- Understanding of customer flow
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
Please see our Guide to taking online short courses
Tutor
Sarah Manning
Sarah Manning is a Visual Merchandising Lecturer & Specialist With over 20 years’ experience working within the Visual Merchandising Industry in London. Sarah started her career, working for luxury brands: Harrods, Selfridges, Harvey Nichols and High Street Retailer Marks & Spencer.
After launching her own Visual Merchandising consultancy business in 2006, she now works with retailers and businesses to create effective window displays and in store visual merchandising. Sarah has taught for the UAL since 2007 using her industry knowledge to teach the short Visual Merchandising Courses for both The London College of Fashion and Central St Martins.
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