Visual Merchandising and Display Online Short Course
Course description
Course overview
The Visual Merchandising and Display online short course will develop your understanding of the key concepts in visual merchandising and help you build an impressive portfolio of fashion window designs.
Visual merchandising is an essential element of fashion retail marketing and is the art of designing product displays and shopping experiences that delight customers and maximise sales. This visual merchandising course will give you a comprehensive overview of the practical techniques and methods that are being used in the industry today and is led by a visual merchandiser who regularly consults for top brands.
Each week, you will learn a different element of visual merchandising and will then be given practical assignments to test your skills using the medium of your choice (Photoshop, Illustrator, hand sketching, 3D models, etc.) to create great windows and store layout concepts. You will apply all the core skills of visual merchandising, from using colour and arrangement to capture attention, lighting techniques, use of graphics, styling mannequins, point of sale displays, seasonal displays, and sale and clearance promotions.
By the end of the course, you will have built up an impressive portfolio of fashion window designs and in-store displays, which will help you showcase your skills and personal style to potential clients or employers.
Who this course is for
The course is suitable for anyone wanting to explore the role of a Visual Merchandiser and learn how to create their own stunning and provocative visual displays.
It would be an excellent fit for anyone looking to find a way into this interesting and rewarding career.
Key information
Topics covered
- Basic principles of window dressing and visual merchandising
- Store visual merchandising and product presentation methods
- Building and creating your own Window Designs using your choice of program / medium
- Current trends in the retail industry in London
- Merchandise selection and accessories
- Merchandising techniques for garments, shoes and accessories
- Customer flow and the importance of store layout
- Colour, POS and lighting
- Mannequin handling and styling
- Creating an effective sale and clearance campaign
Learning outcomes
- Developed a good understanding of the key Visual Merchandising principles
- Practised using colour, lighting and graphics in your displays
- Learnt techniques to create 'hotspots' or promotions space
- Gained an understanding of how to use floor layouts for excellent customer flow
- Researched current merchandising trends and used these to inspire your own displays
- Considered how to make your displays correspond with a brand identity
- Learnt to create strong messages from your displays
- Created a range of your own displays, and presented these to the group
- Received hints and tips on the industry from your tutor
- Receive a digital badge and certificate of attendance
Materials
- Pen and paper to take notes during live sessions
Please see our Guide to taking online short courses
Tutor
Sarah Manning
Sarah Manning is a Visual Merchandising Lecturer & Specialist With over 20 years’ experience working within the Visual Merchandising Industry in London. Sarah started her career, working for luxury brands: Harrods, Selfridges, Harvey Nichols and High Street Retailer Marks & Spencer.
After launching her own Visual Merchandising consultancy business in 2006, she now works with retailers and businesses to create effective window displays and in store visual merchandising. Sarah has taught for the UAL since 2007 using her industry knowledge to teach the short Visual Merchandising Courses for both The London College of Fashion and Central St Martins.
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