Luxury Fashion Marketing Online Short Course
Course description
Course overview
This course is perfect for beginners looking to quickly gain insight into luxury marketing.
It is vital for luxury brands to create the highest brand value and remain relevant to drive sales. This introductory course will teach you how luxury marketing is used to achieve these aims, as well as equipping you with industry insights from both the traditional and digital marketing spheres.
During the course, you will develop an understanding of luxury fashion marketing. We will cover topics like brand value, storytelling, luxury products and experience. The aim is to drive sales.
Who this course is for
The course is ideal for anyone who wants to work in luxury marketing and wants to develop their practical understanding of the luxury marketing world.
Key information
Topics covered
- Luxury foundations
- Brand value and brand image
- Luxury marketing principles
- Relevance
- Storytelling
- Luxury product and experience
- International dimensions
- Digital age
Learning outcomes
- Developed an insight and understanding of the luxury fashion marketing world
- Gained understanding as to why brand value is fundamental
- Understood what distinguishes luxury marketing
- Learned the importance of relevance and storytelling
- Gained understanding of exclusivity strategies
- Received insider tips from your tutor, an industry expert
- Receive a digital badge and certificate of attendance
Materials
- Notebook and pen
Please see our Guide to taking online short courses
Tutor
Leanne Cloudsdale
Leanne Cloudsdale is a fashion industry professional with 20 years of experience. Leanne has worked with a number of luxury brands including RIMOWA, LVMH, Margaret Howell, Sunspel, Drake's, Studio Nicholson, Sophie Hulme, Conran, Missoni, Globetrotter, Ms MIN, Folk, WP Lavori, Arc'teryx, Orlebar Brown and Tanner Krolle. A former fashion journalist, she co-authored the book '30 Years of Research in Style' published by Rizzoli and continues to contribute to various internationally acclaimed publications and magazines. She regularly mentors design students across all disciplines, and has been teaching at London College of Fashion since 2010, in addition to her own practise as a creative consultant.
John W Noonan
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