Social Media Strategy for Fashion Online Short Course
Course description
Course overview
Whether you're starting a brand, entering the world of fashion PR and marketing, or simply need to boost your online presence, social media is an indispensable tool in the world of fashion.
Perfect for budding fashion journalists, designers, PRs or marketers, this course will teach you the basics of social media marketing in a fashion context, using current brand and magazine case studies to enable you to master Facebook Live, Instagram Stories, and everything in between, with the expertise of a social media editor.
The course features a series of exercises aimed to broaden your perspective on how social media channels can help you in creating and building a brand.
Who this course is for
The course is suitable for fashion creatives, designers or marketers who want to boost their personal or business digital presence.
You should come with a basic understanding of Instagram, Facebook, Twitter, Pinterest and YouTube. Ideally you will have already set up accounts across these five platforms.
Key information
Topics covered
- Social media strategy for personal / brand use
- Digital engagement
- Social media storytelling
- Content creation, viral videos
- Online presence and brand-building
- Digital marketing and networking
- Working with social media influencers
- Online campaigns and measuring their success using analytics
- SEO (Search Engine Optimisation)
Learning outcomes
- Use a range of social media marketing skills
- Build your personal or business brand online
- Make your CV stand out in the crowded fashion marketplace
- Execute winning social media campaigns
- Boost your own online presence
- Optimise your social channels for SEO
- Work with influencers and network online
- Analyse social media data
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
Please see our Guide to taking online short courses
Tutor
Kalina Pulit
Kalina has been working in the creative industry for the past thirteen years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever-evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video-based media, she creates and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Polydor, Universal Music Group, Sony Music, Awful Records, Fendi, New Balance, Nike, Reebok, River Island, Selfridges, Vivienne Westwood and University of the Arts London among others.
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