Editorial Styling and Creative Direction Short Course

Topics covered

• History of the fashion stylist
• Who are the key figures influencing fashion right now?
• What is Creative Direction? And how does it impact brand identity and the fashion image?
• A practical guide and tips for working as a fashion stylist and preparing shoots
• How to communicate with different professionals within the fashion industry (Editors, PRs, Model Agencies, etc.)
• Style and direct a few fashion shoots including a fashion editorial shoot with professional photographer and makeup artist
• Visits to London exhibitions, and fashion hotspots with a guide to street style spotting and a trend safari around London
• What is a trend? And how can we forecast fashion and lifestyle trends?
• Basic Photoshop and InDesign skills
• Basic studio lighting and photographic skills
• Studio shoots with different technical lighting and photographic styles
• Creation of a personal portfolio of fashion images showing your own styling and creative direction
• Exploration of the contemporary Fashion Industry, and how the internet has impacted on traditional fashion media
• How to edit images into a story
• How Art Direction impacts on the fashion image
• Post-produce and graphic design your shoots to create editorial layouts with your best images
  

Learning outcomes

• Build an individual digital portfolio of work, and hi-res files of all the imagery created on the course
• Digital badge and certificate of attendance
  

Materials

• Notebook and pen
• Laptop / tablet
• Camera (if possible)

IMPORTANT - Adobe ID Login for Short Course Students

Students will need to create an account with Adobe (unless you already have one) to access the Adobe suite at the college - instructions are included below. You will need to use a personal email address to create this. If you already have an account with Adobe, please make sure you bring your login details with you on the first day of the course.

Please note:

• The software will only be accessible when logged into a UAL networked computer
• The same account can be used outside of the University, but software will only be accessible through a personal paid subscription that students will need to set up independently
• You can still create an account on the day but doing this beforehand will save time and avoid delays to the start of the class
• If you already have an Adobe ID/ subscription you can use this on your short course rather than setting up a new account

During this course you may be using Adobe Photoshop. If you do not already have Photoshop, you can sign up for a free 7-day trial of Adobe Creative Cloud. The subscription must be cancelled on the date provided by Adobe if you do not wish to continue into a paid account.

To create an account students will need to:

• Go to Adobe Sign in page
• Select 'Create an account'
• Enter your details and select 'Create account'