Buying and Merchandising for Beauty Retail Online Short Course
Course description
Course overview
Beauty is the driver for footfall in most retail environments, and by its nature it is a fast-moving intense environment with a great deal of detail and unseen activity supporting it. Behind the scenes are the beauty buyers and merchandisers, who use industry knowledge, retail management skills, and understanding of customers and trends to get results in these complex multi-brand retail environments.
This course will expose the inner workings of Beauty departments and give you a greater understanding of the sector, and the key drivers for retail success. It is ideal if you are looking for a new challenge or promotion or are planning to work in the cosmetics industry. You will learn the principles and practices of beauty buying and merchandising through up-to-date case studies, discussions, and personalised feedback on a series of practical assignments.
Who this course is for
This course is a perfect introduction for anyone interested in working within Beauty as a Buyer or Merchandiser and for those in associated roles who would like a greater understanding of the bigger picture.
Key information
Topics covered
- Key beauty retail environments
- Beauty categories and strategies for each of them
- Finance – OTB, budgeting, margins
- What makes a brand desirable to the retailer or customer
- Planning a beauty product mix
- Laying out a department floorplan
- Launching new brands and driving existing business
- Marketing and new product development
Learning outcomes
- By the end of this course, you should understand;
- The role of the beauty buyer
- Basic buying and merchandising disciplines
- The dynamics between the brands in a beauty department
- The Retailer/ Supplier relationship
- Effective buying and marketing techniques to drive sales
- Receive a digital badge and certificate of attendance
Materials
Please have the following materials to hand for the first lesson:
- Pen and notebook
Please see our Guide to taking online short courses.
Tutor
Angela Creasy
Angela Creasy is a seasoned retail professional with a track record of both launching new brands into the UK market as well as creating and implementing strategies to grow sales on existing businesses. She started her 30 year career in Harrods, at a time when the modern Beauty industry was being formed with the launches of Bobbi Brown and Issey Miyake Parfums amongst many others. She then moved to Liberty and introduced the Liberty Beauty concept, within which she launching Nars, Stila, aesop, Diptyque and LeLabo, amongst others, and established Liberty as an international Beauty destination.In addition to Beauty, Angela has also worked in Home and Fashion, giving her a unique insight into the differences between the sectors and the skills required in order to retail each product category effectively.
Since 2007 Angela has provided retail consultancy to a range of businesses including department stores, independent retailers, distributors, and wholesalers.
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