Business of Styling Online Short Course

Course description

This online course will introduce you to everything you need to know to create a successful styling business. You will learn the difference between personal styling, editorial styling, and commercial styling, and the key success factors to thrive in each field. Join this course to learn how to set up your own rewarding and exciting fashion styling business.

You may be an experienced stylist with a great eye for clothes and design, but if you don't have clients, you don't have a business. On this course you will learn how to market yourself as a stylist, and how to get consistent bookings from your ideal clients. You will find out how to position yourself uniquely in the market, how to target the right customers, and how to price your services correctly for clients with different budgets.

Each week you will be provided with checklists, and practical assignments to help you practice the skills of a professional freelance stylist. You will gain insight into the styling industry, and find out what a stylist does day to day. You will learn about the factors that a professional personal stylist must take into consideration to build good relationships with clients and generate profit from their services.

By the end of the course you will be much better informed and able to make the right decisions when as you set up and successfully market your own freelance styling business.

Course outcomes:

By the end of the course you will have;

• An understanding of what makes a successful personal styling business
• Learnt how to monetise and price your services
• Learnt how to build a network of clients
• Created mood boards and client profiles
• Explored the different types of styling
• Received clear steps on how to get your own press to grow your social proof and be seen as an authority
• Developed a roadmap and checklist for growing your business from scratch

Who should attend?

This course is for anyone with an interest in styling who would like to know how to monetise their eye for style and create a successful business. You may go on to studying styling in more detail or work as a freelance stylist and set up your own business.

Level: beginners

Please note: this course is for students aged 18 and older

All our online short courses include:

• Live online lessons with the same tutors
• The same course content and learning outcomes as our face to face courses
• Lesson recordings, for review
• Access to the virtual learning environment with course content
• Forums for support
• 2 weeks online access
• Certificate and digital badge upon completion

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting. 

What do our students say?

“I learnt a lot and received good tips from Ilary (tutor) with real life examples. She has amazing experience, so I appreciate her expertise.” - Karima