Business of Styling Online Short Course
Course description
Course overview
This online course will introduce you to everything you need to know to create a successful styling business. You will learn the difference between personal styling, editorial styling, and commercial styling, and the key success factors to thrive in each field. Join this course to learn how to set up your own rewarding and exciting fashion styling business.
You may be an experienced stylist with a great eye for clothes and design, but if you don't have clients, you don't have a business. On this course you will learn how to market yourself as a stylist, and how to get consistent bookings from your ideal clients. You will find out how to position yourself uniquely in the market, how to target the right customers, and how to price your services correctly for clients with different budgets.
Each week you will be provided with checklists, and practical assignments to help you practice the skills of a professional freelance stylist. You will gain insight into the styling industry and find out what a stylist does day to day. You will learn about the factors that a professional personal stylist must take into consideration to build good relationships with clients and generate profit from their services.
By the end of the course, you will be much better informed and able to make the right decisions when you set up and successfully market your own freelance styling business.
Who this course is for
This course is for anyone with an interest in styling who would like to know how to monetise their eye for style and create a successful business. You may go on to studying styling in more detail or work as a freelance stylist and set up your own business.
Key information
Topics covered
- The different types of styling and how to determine which would be best suited to you
- How to monetise the current growth in the styling industry
- How to set up your business and generate income
- Your essential checklist to set up your successful styling business
- How to brand and market a styling business
- Promotion across digital platforms and in person
- How to identify and target your ideal clients based on your preferences and skill set
- Getting along with clients and making them feel special
- Getting press and growing your personal brand
- What services you will offer
- How to up-sell
- How to price your services and work with clients with different budgets
- What platforms/channels to use to communicate with your clients?
- How to spend your time effectively between delivering the service and marketing/managing the business
Learning outcomes
- An understanding of what makes a successful personal styling business
- Learnt how to monetise and price your services
- Learnt how to build a network of clients
- Created mood boards and client profiles
- Explored the different types of styling
- Received clear steps on how to get your own press to grow your social proof and be seen as an authority
- Developed a roadmap and checklist for growing your business from scratch
- Receive a digital badge and certificate of attendance
Materials
Please have the following materials to hand for the first lesson:
- Pen and notebook
Please see our Guide to taking online short courses.
Tutor
Ilary Crespo
Ilary was born in Italy and was brought up surrounded by fashion, with both her father and grandfather working in the industry. She moved to London twelve years ago and most recently worked as a fashion stylist for Prada and Alaia, where she consistently achieved the highest sales across Europe. After ten years as a fashion stylist and consultant she decided to start her own styling business. Ilary loves being able to make the difference for her clients, not just in the way they dress, but in how they feel about themselves. Her objective is to educate and provide guidance to a point where her clients become independent in deciding what clothes to wear and how to style themselves. Ilary is passionate about helping to educate aspiring fashion stylists as she believes that sharing knowledge and empowering others is essential for the growth and advancement of the fashion industry.Book a course
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