Confident Copywriting Online Short Course
Course description
Course overview
On this online copywriting course, you will learn the craft of creating compelling copy for advertising and marketing communications.
Over six lessons and tailored homework assignments, you will learn the basics of writing persuasive copy and gain techniques for coming up with ideas. You will take part in writing exercises and tackle briefs that will open your writing potential so that you can create copy with confidence.
You will gain practical insight into persuasive writing by working on print, web, social media and other forms of marketing media.
Who this course is for
The course is perfect for marketing professionals, freelance writers or small business owners seeking to improve their copywriting skills, develop a tone of voice or learn commercial copywriting for digital and print and mediums.
Key information
Topics covered
- Craft of copywriting
- Types of copywriting - to sell, inspire, or inform
- Working with a brief, and identifying key messages
- The target audience
- Headlines and punchy copy
- Creating narrative - tips and tricks
- Finding fresh and interesting angles
- Names and Endlines - The flotsam and jetsam of the copywriter's art
- Long Copy - Why it ain't dead yet buddy
- Writing for Design - the stuff on the back of cornflake packets
- Writing scripts for TV and the Internet
Learning outcomes
- By the end of the course you will have;
- Learned the basics of crafting engaging copy
- Understand the importance of tone of voice
- Be able to adapt your writing for different marketing mediums
- Have reviewed, edited and improved your own writing
- Be able to apply the tools and tricks of the writing trade to your working life
- Work on a real advertising brief
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
Please see our Guide to taking online short courses.
Tutor
Andrew Imrie
Andrew Imrie graduated from Watford School of Art with a Diploma in Copywriting 35 years ago. During his career he has been a junior copywriter at Lowes, a group head at Euros, and a creative director at JWT. He has also had experience of running two of his own agencies.
In his own words "I've learnt how to have those conversations. Which words to use to entice, engage and sell. So let me help you be more confident about the words you use, the tone of voice you need to adopt, the conversations you can have and the communication you should write, so you can sell more successfully across all media and channels, both online and off."
Book a course
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