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9 Christmas cards are arranged on a yellow background, with green and pink baubles, red present tags and a pink pen.

We run competitions throughout the year to provide students with opportunities to sell and showcase their work in not just a shop.

We have an annual Christmas card competition with Tate, as well as competitions to get your designs transferred onto products to be sold in-store.

These provide current students who may not have market-ready products with a chance to get their work retailed. We manage the manufacturing, packaging and marketing and you do not have to be registered as a business to apply.

Useful resources

  •  Retail interior with a minimalist aesthetic. The counter reads
    not just a shop. Photo by Damian Griffiths.

    Apply to sell your work in not just a shop

    If you're a student or graduate from UAL you can apply to sell your work in not just a shop through our open calls.

  • Illustration of a person multitasking
    Starting A Business by Gracie Dahl

    Freelance and business support

    Our enterprise team can support you with many aspects of setting up and running a successful business or freelance practice.

  • An illustration of a person carrying their portfolio into an office
    Gracie Dahl, Image by Gracie Dahl

    How to build a portfolio

    Want tips on perfecting your portfolio? We can help - see our resource on building your portfolio for advice and resources.

  • Photo of not just a shop
    Image by Damian Griffiths

    Browse our online shop  

    See the kind of products we currently stock in our shop to check if your item would suit not just a shop.

Previous competitions and live briefs

  • A dark wooden table takes up the whole image. At the very top of the image there is a wooden cutting board with cut orange slices. To the left of the image there are two bowls, each with a colourful retro print napkin in the centre. The middle and bottom right of the image feature a poster printed with various fruits and vegetables, and the top of the poster reads “My Likkle Kitchen”. On the right next to the poster there is a wooden spoon and a gold whisk.
    Yeshen Venema,

    Home: Creative Shift x not just a shop  

    Creative Shift and not just a shop came together to commission students from University of the Arts London to design a range of homeware inspired by the theme ‘home’ and what emotions this elicits for them.

  • A notebook on a green and blue background

    | Photograph: Yeshen Venema, Set Design: Emma Shipley

    Meet the Notebook Design Competition winners  

    We invited UAL students to create a design for an A5 notebook cover to be sold in our shop. Our theme for the notebook was Joy.

  • 9 Christmas cards with various designs laid out on a table.
    Yeshen Venema,

    Meet the UAL x Tate Christmas Card designers 2022  

    Another year, another amazing collection of Christmas cards by UAL students for Tate. not just a shop has one again worked with with Tate to bring you x9 trendy, comical and wholesome greetings cards, perfect for sending to your loved ones this Christmas time!

  • A photograph of Emmanuelle, her hair is in blond braids and she wears large earrings with suns on them
    Emmanuelle Iroakazi,

    Meet Emmanuelle Iroakazi: LGBTQIA+ Showcase Competition Winner  

    Once again, not just a shop have collaborated with the Arts SU to celebrate LGBTQIA+ History Month in February. The LGBTQIA+ Showcase Competition was open to students across the university, tasking them with submitting a piece of artwork that encapsulates LGBTQIA+ History Month.