Bessie Lee

Bessie Lee is a seasoned leader in the media, marketing, and communications industries with over 30 years of experience. She has held prominent CEO roles at Mindshare, GroupM China, and WPP China, where she drove transformation, strategic growth, and innovation. Most recently, Bessie served as Chief Executive Officer for Jones Lang LaSalle (JLL) Greater China, overseeing 12,000 employees and achieving GAAP revenue of USD 1.1 billion.

As the founder of Withinlink Limited, a marketing technology incubator, she has managed a portfolio valued at nearly USD 1 billion, successfully guiding multiple startups through IPOs and pre-IPO rounds. Bessie is also a Non-Executive Director for RS Group Plc and previously for Nasdaq-listed Abcam, contributing her expertise in corporate governance and strategic oversight.

In addition to her professional achievements, Bessie is the creator and host of the highly successful podcast Beiwanglu ⻉望录, which explores innovation and entrepreneurship and has garnered over 600,000 subscribers. She holds a Master of Science in Communication from Illinois State University, a certificate in the Business of Artificial Intelligence from London Business School and a certificate in Generative AI from Cambridge Judge Business School.