Meet: Shubhangam Singh
- Written byEleanor Harvey
- Published date 12 September 2024
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Shubhangam Singh has always had a deep fascination with both craft and function. He found a way to bring these 2 skills together during his MA in Design: Furniture at Central Saint Martins in 2023.
His non-profit platform, Karigarwala was born out of a desire to preserve and promote traditional Indian craftsmanship while providing artisans with sustainable livelihoods. Through his research into the declining artisan communities in India, he came up with the solution of bridging the gap between skilled craftworkers and contemporary markets.
Subhangam spoke to us about his journey setting up a non-profit platform, and his incredible advice for new graduates.
Tell us about yourself and how you became interested in design.
My journey into design began with a deep fascination with craft and functionality. Growing up in a vibrant and culturally rich environment, I was constantly surrounded by traditional crafts and contemporary art forms.
My mother is an artist. This exposure sparked a curiosity in me to explore how craft could not only beautify spaces, but also solve real-world problems. My interest was further fuelled by the desire to create meaningful and impactful craft-based designs that resonate with people on a personal level and make people see the real beauty of age-old crafts.
How was your time studying at CSM?
It was a transformative experience. The college provided an intellectually stimulating environment that encouraged experimentation and innovation. I had the privilege of learning from some of the best minds in the industry and collaborating with incredibly talented peers from diverse backgrounds. The rigorous curriculum and hands-on projects pushed me to refine my skills and broaden my perspective on design. It was during my time at CSM that I truly understood the power of design thinking and its potential to drive positive change. It’s time to run all your pilot tests of life.
Can you tell us about some of the projects you’ve been working on since graduating?
During my MA studies, I began working on my dream project, Karigarwala, a non-profit organisation dedicated to reviving traditional crafts and bringing them onto a single tech platform. The idea was to merge various crafts to keep them vibrant and relevant in the market.
My Master's collection Nitya Yantra served as pilot project for this initiative. Nitya Yantra is a transformative piece of furniture that combines 2 dying craft traditions from Rajasthan: Koftgiri and art metalware. The goal was to create a unique statement piece that would showcase these crafts and gain international recognition.
Nitya Yantra was selected for multiple prestigious showcases, including the Young Furniture Makers Award, Surface Design Show, and New Designers Fair. These successes paved the way for the establishment of Karigarwala.
Currently, we’re focused on the Rajasthan Pilot Program, which aims to bring together all the 75 crafts of Rajasthan. The platform is set to launch in September 2024. We’re honoured to have been selected as one of India's top 10 unique startups, recognised by the President's House.
Can you tell us more about your non-profit organisation Karigarwala? How did it all start?
Karigarwala was born out of a desire to preserve and promote traditional Indian craftsmanship while providing artisans with sustainable livelihoods. The idea took shape during my final year at CSM when I researched the declining artisan communities in India. I realised there was a need to bridge the gap between these skilled craftsmen and contemporary markets.
Karigarwala offers craftspeople both design support whilst also connecting them with customers who appreciate handmade, ethical products. It’s been incredibly fulfilling to see the positive impact we’re making in the lives of these artisans and their communities. Currently we are working with more than 1,700 artisans and 50 self-help groups in Northern India.
What did it mean for you to be named one of the 20 Under 35 Emerging Designers of India?
It was an immense honour and a significant milestone in my career. It was a validation of the hard work and dedication I’ve put into my craft revival. My course leader Simon Fraser and Dr Elizabeth Wright guided me throughout the process. Thia recognition not only boosted my confidence but also increased the visibility of my work and the causes I care about.
I’ve also had a mentor, Mr. Atul NIFT, who has supported me since my undergraduate course and continues to support me whilst I run Karigarwala.
Do you think collaboration is an important practice in design?
Absolutely! 100% collaboration is at the heart of successful design. It brings together diverse perspectives and expertise, leading to more innovative and holistic solutions. Karigarwala is built on collaboration; between me, the artisans and clients. Throughout my career, I’ve seen firsthand how collaboration can elevate a design. Involving multiple stakeholders in the design process ensures that the outcome is aesthetically pleasing but also functional and inclusive.
What advice do you have for aspiring designers currently studying at CSM?
I would say: embrace every opportunity and experiment a lot. CSM is the place for all your trials and errors. Don’t be afraid to push boundaries and make mistakes - I suggest making as many mistakes as you can – that’s where true innovation happens.
Build strong networks with your peers and mentors, as these relationships can provide valuable support and inspiration throughout your career.
Lastly, always stay true and focused on your vision and values. Ideas don't come fully formed, there is no EUREKA moment. It takes time to develop the ideas and implement them, so be patient.
What’s next for you?
Looking ahead, I’m excited to continue expanding Karigarwala by moving to other states in India, with the plan to have it as global platform. I’m also working on a series of interiors projects for hotels/resorts that aim to grow community engagement and environmental consciousness.
My goal is to keep pushing the boundaries of what craft-based design can achieve and to contribute to a more equitable and sustainable future with the revival of the age-old techniques and skills.
