BA Graphic Design students partner with French winemakers Famille Perrin
- Written byAlex Cuncev
- Published date 24 June 2024
Thirty students from Camberwell College of Arts’ BA Graphic Design course collaborated with Famille Perrin, the makers of the Miraval rosé wine, to create art works inspired by the Provence wine.
The art pieces reflected the students’ interpretation of the wine, using a palette of pinks and celebrating wine's Rhône Valley origins and cultural heritage. All prints were showcased at the Institute of Contemporary Arts during a special event in March 2024.
The winning piece was designed by BA Graphic Design student Lillian Carter. Lillian’s artwork – a riso print – was replicated 300 times, allowing guests to take home a print.
Watch the short film below about how Famille Perrin partnered with BA Graphic Design students.
A fruitful partnership
Andrew Bayley, General Manager at Famille Perrin, said:"The Miraval 'Art of Rosé' project with Camberwell College of Arts was an absolute delight from the initial approach, to the briefing and all through, to the end of the process. Reflecting the art of winemaking and provenance of different wines, the project was a wonderful exchange of interpretation and creativity.”
Kelly Palmer, Head of Graduate Futures at Camberwell, Chelsea and Wimbledon Colleges of Arts, said: "Our collaboration with Famille Perrin shows the power of art to amplify brand values, forge emotional connections, and inspire lasting memories. Lillian created something truly unique and memorable.”
Find out more about the BA Graphic Design course at Camberwell College of Arts.