Daniel Almaguer Buentello

Biography

I am a PhD student applying psychology to fashion and I have a background in fashion design. My area of research is gender and sexuality in consumer culture through the lens of social cognition. I use theory and research in psychology to analyse attitudes in fashion in the hope to find a way to use it for promoting wellbeing both within the industry and for society at large.

I have over ten years’ experience in design management of high-end made-to-measure apparel in Mexico. I'm also a London College of Fashion alumnus where I studied the MSc Applied Psychology in Fashion.

I have worked as a professor of fashion and french at a variety of institutions like Universidad de Monterrey and the Alliance Française, both in Mexico. I am experienced in academic writing and peer-review.