Dr David Cumming

Biography

Dr. David Cumming is a Senior Lecturer in Media Practice Ethnography at the London College of Fashion at UAL. Having completed his PhD in the Human-Computer Interaction group at the University of Melbourne and holding a Bachelor of Arts (Honours) in Screen Arts and Journalism, his research sits at the intersection of media studies and the digitisation of contemporary life. Specifically, David specialises in employing ethnographic methods to understand the lived experiences and practices which surround acts of media engagement.

David's research interests include:
Situated experiences of digital practices
Labour of audience spectatorship
Media authenticity
Spectatorship of gaming and esports
Digital platforms as ethnographic sites
Platforms and creative practice