Dr Jackie Raphael-Luu

Biography

Dr Jackie Raphael-Luu is a Reader and Course Leader of BA(Hons) Advertising in Communications and Media, at the University of the Arts London. Dr Raphael-Luu completed her PhD at Curtin University in Australia in 2013. Her thesis was titled: “The Celebrity Endorsement Industry: Adapting to Web 2.0 and Beyond”. For 16 years, she has researched and taught in advertising and communications. Dr Raphael-Luu has organised and chaired conferences globally, including New York, Barcelona, Croatia, London, Oxford and Perth. Furthermore, Dr Raphael-Luu is the Co-Founder, Co-Chair, Co-Editor of Power of Prestige (PoP). PoP runs an annual eco-conference and annual publishing opportunities for academics. Dr Raphael-Luu has published various books including Celebrity Bromance: Constructing, Interpreting and Utilising Personas; Aussie Fans: Uniquely placed in global popular culture; Personas and Places: Negotiating Myths, Stereotypes and National Identities; and Disassembling the Celebrity Figure: Credibility and the Incredible. Additionally, she has published numerous journal articles and book chapters.