Dr Nina Van Volkinburg

Biography

Dr. Nina Van Volkinburg is the Course Leader of the MA Strategic Fashion Marketing programme at London College of Fashion, University of the Arts, London, UK. She holds a Ph.D. in Marketing titled "Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within the Field of Fashion through the Lens of Service-Dominant Logic". She is an ethnographer by training and her research interests revolve around how emerging technologies, specifically Extended Reality (XR), impact value co-creation and shape service ecosystems within the fashion sector. She is also passionate about applying technology to help provide access and democratise enterprise-related teaching and learning practices.

She is a Senior Fellow of the Higher Education Academy, a Fellow of the Royal Society of Arts, and sits on the advisory board of World Collective. Previously she founded and led RETURE (2020-2022), a UK-based fashion upcycling technology platform.