Dr Sarah Green

Biography

Dr Sarah Green is a Senior Lecturer in Media and Communications on BA Advertising at London College of Communication. Her research focuses on the interplay between design and human lived experience of spaces through the lenses of Thirdspace and Symbolic Interactionism. Sarah's doctoral thesis explored this in the context of health, but her work now focuses on experiential spaces, brand activations and multidisciplinary contexts where she is in the process of forming a new hybrid network of professionals and academics.
Sarah has a background as a graphic designer and brand identity strategist with expertise in Design Thinking. She completed her Art Foundation at Central Saint Martins, holds a BA in Graphic Design from the University of Portsmouth and a Master’s degree in Cultural Studies from the University of Winchester, where she previously lead the Postgraduate Digital Marketing programmes.
Her industry experience is wide-ranging, having been the first graphic designer to be employed by computer organisation IBM UK, crafting early digital brand prototypes for clients such as Lloyds Bank, Disney and Marks and Spencer. She has worked both agency and client-side in roles such Director of Digital for a Covent Garden Marketing agency and head of Communications for Sony Europe.
Sarah also has experience of entrepreneurship within the creative industries, running her own design practice, studio workshop and retail space and developing many Knowledge Exchange projects connecting students with industry. She held a solo exhibition of her print work in 2012 and her jewellery work was stocked in galleries across the UK.
Her teaching spans Brand Identity, Advertising and Marketing and Communications, Digital and Design Thinking and she was awarded Outstanding Lecturer of the Year from the University of Winchester. She is a fellow of the Higher Education Academy and holds Google Agile Project Management and Hubspot Content Marketing certifications.