Sarita Wilkinson

Biography

With over 16 years of industry experience and a background in Industrial Design, Sarita’s professional experience lies within uncovering sociocultural, consumer, market and design trends; translating them into actionable insights and opportunities for product & service design and strategy. After graduating from Central Saint Martins with an MA in Industrial Design, Sarita has worked for a number of companies including Samsung, Nokia, TrendWatching.com and PDD Innovation.

Through her Innovation consultancy work, Sarita has collaborated on a broad range of projects spanning across consumer electronics, FMCG and healthcare; and has worked with clients such as Nestlé, Unilever, Givaudan, Electrolux, Microsoft, Jaguar Land Rover, UCB & Novartis amongst others.

Over time Sarita has cultivated a special interest in Human-Centred Design (HCD), working as a practitioner and HCD trainer teaching clients tools and techniques to drive innovation within their organisation.