Dr Tereza Pavlickova

Biography

Tereza is a Lecturer in the Communications and Media Programme at the London College of Communication.

Her research focuses on media audiences and digital media users. She enquires into people’s understanding and use of media and the role that media play in people’s everyday lives. Her work is concerned with sense-making practices as an inherent part of media consumption, and the mutual dynamics of agency and structure in audiences’ relations to (digital) media. She is interested in how people navigate the contemporary (primarily digital) media landscape and how they negotiate the meaning of the mediated social reality and their role in it investigating the everyday digital media uses that are increasingly productive, yet still interpretative acts.

Her PhD research project asks how people understand authors – the complexity of productive practices behind a text – and how this is brought up and reflected in their understanding and use of media. It builds on the tradition of audience research and argues that it is important to expand the interest from interpretation of the text to interpretation of the author exploring people’s attention to different sources: who is listening, to whom, and why. The thesis subscribes to philosophical hermeneutics as an overarching theoretical as well as methodological framework to devise a concept of an understood author that is a result of the interpretative act, where the author imagined and anticipated by the reader (in the form of prior knowledge and prejudices) is encountered and actualised by the author inscribed into the text.


In September 2024, Tereza was elected into the Governing Body of the European Communication Research and Education Association (ECREA), where she is a member of the EDI subcommittee and the Sustainability subcommittee. Previously, serving as vice-chair of ECREA’s Young Scholars Network (YECREA) between 2016 and 2018.
Tereza has been an active member of the academic research community for over a decade, working on multiple collaborative research projects and being a member of research networks, (CEDAR: Audiences, towards 2030. Priorities for audience analysis; COST: Transforming audiences, transforming societies).