Yuhang Zhang

Biography

Zhang Yuhang is a PhD researcher at the London College of Fashion (LCF), University of the Arts London (UAL). His research focuses on sustainable fashion, sensory marketing, and consumer psychology, with a particular emphasis on luxury fashion rentals. He investigates how fabric attributes influence consumer rental intention and perceptions of sustainability, contributing to a deeper understanding of consumer decision-making in the evolving circular fashion market.
By integrating sensory experiences, material perception, and psychological insights, his research explores the intersection of sustainability and experiential marketing. His work aims to enhance brand strategies, improve rental experiences, and encourage more sustainable consumer behaviors in luxury fashion.