Interior Styling and Production for Photo Shoots Short Course
Course description
Course overview
The Introduction to Interior Styling and Production for Photo Shoots Short Course is designed to offer an introduction to interior styling within the commercial photographic industry. Students learn about the role of the interior stylist within a photo shoot team and explore the skills needed to become a successful stylist.
During the course, students become familiar with the top interior industry stylists and interior photographers by exploring examples of their work and portfolios. The course outlines the types of imagery and moving imagery that the team create for magazine advertising, brochures, websites and social media marketing.
Through a combination of seminars, visual references, examples and practical exercises, students are taken through each stage of the styling process from conceptualising, research and sourcing to presenting and production. Students work on a mini styling project which they will complete by the end of the course. This involves working on a real client brief to create concepts for visually exciting and engaging scenes for small still life vignettes and designing and styling a whole room set.
Students will also have the opportunity to spend a day visiting places where a professional stylist sources their props and materials from i.e. props houses, specialised furniture shops and paint and fabric emporiums. This will fuel inspiration and help them gather information to complete their individual projects.
Students will be encouraged to do additional work and research outside of class for approximately 1-2 hours each class.
Who this course is for
The course is ideal for anyone with an interest in interior design, curation, architecture and photography looking to learn about the interior styling industry. You do not need to work in a creative industry to get the most out of the course but a love for interiors, furniture, design and colour is necessary.
A moderate level of digital literacy is required for research purposes including how to use search engines and web browsers. The ability to use Keynote or PowerPoint is an advantage.
Key information
Topics covered
- Overview of the interior stylist's role
- Introduction to the top interior stylists and photographers working in the industry today
- The relationship between photographer and stylist and how they best collaborate
- Presenting ideas coherently to the client using sketches, collage, fabric and paint samples
- Planning a shoot: from ?nding a suitable location to sourcing the right props
- Working with a set builder / decorator to transform a space ready for the shoo
- What happens on the shoot day, and how it is scheduled
- Recognising a good image composition
- Receiving and understanding a client brief
- Researching clients and understanding their visual needs, brand identity and style
- Initial stages in the research and design phase of a project consisting of mood boards, material boards and design boards to present back to the client
- Sourcing props and materials
Learning outcomes
- Be able to understand a client brief
- Have had guidance on how to find a suitable location for a photo shoot, as well as how to adapt and decorate it to fit the brief
- Understand how to present ideas and create a coherent design mood board to present to a client
- Understand how to storyboard a shoot plan to present to a client and use as a template for planning sets
- Be able to confidently choose colour in paint, art, textiles and accessories, either from a client inventory or from suppliers
- Have the tools and resources needed to know how and where to source from, including online, shops, galleries and makers
- Digital badge and certificate of attendance.
Materials
- Notebook and A2/A3 sketchbook
- Laptop or iPad that can create keynote or PowerPoint presentation
- Pencils and pens suitable for drawing
- Colouring pencils, pastels and watercolours (optional)
- Phone or camera to take pictures
Tutor
Despina Curtis
Despina Curtis is an experienced interior stylist and set designer with over 15 years experience in the industry. She has worked as editor on leading magazines , Elle Decoration and Wallpaper* magazine before starting her own design practice working for market leaders in design and interiors in the UK , U.S and the rest of Europe.
Debbie Flowerday
Debbie Flowerday has been a visual merchandiser for many years; her knowledge and experience of the display and visual merchandising industry is extensive. She has worked globally for well known retailers including Max Mara, Mary Quant, Estée Lauder, Top Shop, Gucci and Royal Worcester. Her key skills include Visual Merchandising, Window Concept and Product Styling, Retail Design, Store Layout, Interior Design, Exhibition, Product Styling, Photographic Styling, Events & Product Launches and VM Training & Guidelines.
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