Creative Leadership Online Short Course
Course description
Course overview
The senior roles of tomorrow demand a different way of thinking and to reflect this our creative leadership online short course links professional practice with the development of human skills such as creativity, team building and communication within the context of the fashion industry.
This course brings together creative and commercial leadership perspectives through a collaborative joint delivery approach provided by two fashion industry professionals.
Focusing on the core attributes for creative leadership: values, vision, voice, innovation, negotiation, purpose and motivation, the delivery of this course is highly interactive, inclusive and energetic, using design thinking and coaching activities. Students will be encouraged to challenge their assumptions, increase their self-awareness and be helped to discover new ways of thinking.
Who this course is for
The course is aimed at industry professionals looking to improve leadership skills or progress to the next level.
Students are expected to be interactive and open-minded. The course will adapt to the level of the cohort.
Key information
Topics covered
- Discovery of core creative leadership attributes:
- Values: values elicitation activity, critical thinking, increasing self-awareness, micro debating
- Vision: storytelling, making an impact, headlines (creative connection tools), creative thinking
- Voice: influencing skills, psychology of presentation, delivering a professional pitch with style and confidence
- Innovation: design thinking – collaborative and creative problem solving, practical case study – empathise, define, ideate, prototype, test
- Negotiation and persuasion: selling skills, listening skills, interactive negotiation exercise, the art of persuasion, understanding questioning techniques
- Purpose: discovering and defining your purpose, establishing realistic goals, collaborative/peer problem solving, delivering effective feedback
- Motivation methods, developing an effective action plan
Learning outcomes
- 48-hour action plan
- Insight and understanding of communication methods such as negotiation, persuasion, and storytelling
- Understanding the impact of values and beliefs
- Identifying your vision and its implementation
- Discovery of creative thinking and creativity as a tool to improve communication
- Understanding, measuring and using your professional voice
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
Please see our Guide to taking online short courses
Tutor
Jo Beardsworth
Jo's experience and insight in the fashion business spans over 30 years, with roles in senior management and working as an entrepreneur. During this time, she has successfully launched and developed many brands. Over the last five years, Jo has focused on professional development, to help people grow and manage change. Specialising in leadership, team building, communication, confidence, stress management and motivation. Her style is positive, innovative and commercial. She works closely with her clients, building a strong rapport to clearly understand what they want to achieve, helping to create a strategy to suit. Jo has lectured in business since 2016, creating and delivering modules in leadership, entrepreneurship, personal branding and promotion, strategic management and marketing with MBA, MSc and BA students. Jo provides bespoke programmes, workshops and one-to-one coaching sessions. Her clients include: Stella McCartney, LVMH, London College of Fashion; Central Saint Martins; Lionsgate films; Coventry University London; Drapers award-winning businesses - Dinny Hall Jewellery, N16Vintage, TCA, Level One, Claret showrooms, Hyve exhibition Group; SMEs and Start-ups.Tina Lilienthal
Since founding her own label over 13 years ago, multi-award winning designer Tina Lilienthal has collaborated with major international brands such as Paul Smith, The British Museum, The Museum of Arts & Design NY, Anthropologie and Nordstrom x Nike. Tina has received the Inspirational Speaker Award in the LCF Industry Partner Awards and was twice named Trendsetter in the Professional Jeweller Hot 100 Awards. Her expertise ranges from design, product development, manufacturing, sales, marketing and brand strategy. Tina has lectured in art and design since 2003 and is a fellow of the HEA. She has developed and taught modules such as 'Creative Entrepreneurship', 'Design Methodologies', 'Design for Collections', 'Concepts, Markets, Approaches', and 'International Design'. In addition Tina is regularly involved in the review and validation of HE courses including MA Fashion Management, MA Global Media Management, MA Luxury Brand Management, MA Luxury Jewellery Management, and BA Jewellery Design for Industry, and International Jewellery Business. As senior lecturer and practitioner advisor Tina has worked with the Condé Nast Center of Fashion & Design in Shanghai & London, London College of Fashion, Royal College of Art, Birmingham City University, University of Brighton and De Montfort University.Book a course
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