How to Create the Perfect Retail Experience Online Short Course
Course description
Course overview
Designed for anyone with an interest in retail, this online short course offers an overview of how to create the perfect shopping experience.
From fashion and homeware to restaurants and coffee shops, students on this online course learn how to create a perfect retail space that offers a memorable experience for customers.
During the course, students design and create their own retail space and explore new ways to change and improve the customer's experience. Through a combination of lectures and practical exercises, students gain an insight into visual merchandising principles and techniques and work on weekly tasks to support their learning.
By the end of the course, students will have built up a portfolio of knowledge on how to create the perfect retail experience.
Who this course is for
This online short course is aimed at anyone with an interest in retail, from fashion and homeware to restaurants and coffee shops.
The course would be an excellent fit for anyone thinking of opening a shop as it aims to equip students with the tools required to create the perfect shopping experience.
Key information
Topics covered
- Visual communication
- Retail collaboration
- Visual merchandising
- Store layout
- Styling
Learning outcomes
- Have developed an understanding of good and bad retail practices
- Understand basic visual merchandising techniques
- Have an understanding of shop layout
- Be able to research customer needs
- Understand the benefits of collaborations
- Have learnt how to create strong visual messages
- Have created a range of work and ideas and presented them to the group
- Have received hints and tips on the outcome of any work presented
- Receive a digital badge and certificate of attendance
Materials
- Notebook
Please see our Guide to taking online short courses.
Tutor
Debbie Flowerday
Debbie Flowerday has been a visual merchandiser for many years; her knowledge and experience of the display and visual merchandising industry is extensive. She has worked globally for well known retailers including Max Mara, Mary Quant, Estée Lauder, Top Shop, Gucci and Royal Worcester. Her key skills include Visual Merchandising, Window Concept and Product Styling, Retail Design, Store Layout, Interior Design, Exhibition, Product Styling, Photographic Styling, Events & Product Launches and VM Training & Guidelines.
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