Service Design and Innovation Intensive Short Course
Course description
Course overview
This course will explore service design as a human centred problem-solving process. It will consider the importance of staff, users and everyone that has a relationship with a service. Through a dynamic mix of short talks and guided hands-on teamwork including a range of invaluable tools for problem solving, customer research and business development, you will understand the theory and application of service design. You will be guided through a tried and tested design process in teams to respond to a live brief and develop a potential product/service. Working will be intense and collaborative, and overall rewarding.
Who this course is for
This intermediate level course is suitable for anyone in a role with innovation, strategy, design or customer service as part of your remit, which you will gain valuable skills and knowledge, and apply directly to your work. Delegates in the past have included mechanical engineers, students and UX designers, they come from a range of public and corporate organisations.
Key information
Topics covered
- User research
- Stakeholder mapping and profiling
- Prototyping (digital and physical), testing and improving
- Co-design and facilitation
- Information analysis and synthesis (customer journey mapping and blueprinting)
- Ideation
- Business modelling (including lean and agile approaches)
Learning outcomes
- Understand the principles of designing thinking, and practical tools to take away
- Ability to solve business problems and make better decisions through creative thinking
- Ability to describe and pitch your ideas to internal and external stakeholders
- Find and use a range of techniques for innovation thinking, to address business and operational challenges in your own organisation
- Instigate real service innovation projects in your organisation
- Digital badge and certificate of attendance
Materials
No materials required for this course.
Tutor
Harry Solomons
Harry is a design teacher who specialises in UX Design, User Research, and Urban Design. A former software developer, Harry has an MA in UX Design from UAL, with his work focusing on innovative research and narrative methods for public space design. He is currently a visiting lecturer in Digital Design and Digital Media at Roehampton University.
Marjan Angoshtari
Marjan is an experienced Innovation Designer, User Experience Designer, Design Strategist and Product Development Lead, particularly interested in creating cutting-edge products, services and experiences that can make a real difference in people's lives. Marjan specialises in Innovation Design Engineering and User Experience Design and has worked on various projects with multidisciplinary teams over the last two decades, including Vodafone, Airbus, Guzzini, Unilever, Brother Industries Ltd., ArjoHuntleigh, the Digital Health and Care Innovation Centre, Brunel University London and Roche Pharmaceuticals.
Previously, Marjan worked as a Lead User Experience Designer at Roche Pharmaceuticals and a Senior Consultant in User Experience Design with global companies. She has extensive experience and expertise in New Product Development and building, leading and nurturing multidisciplinary Design Teams and complex projects. In recent years, she has successfully integrated User-Centred Design Practices within an Agile Software development framework, ensuring that all features are grounded in evidence prior to implementation.
Apart from her industry experience, Marjan worked as a Lecturer and later as Senior Lecturer in Industrial Design, User Experience Design and Design Innovation at Brunel University London. As a professional Designer with years of experience, she brings a wealth of knowledge into her academic practice. She is a Fellow of the Higher Education Academy (FHEA) and holds a Postgraduate Certificate in Teaching and Learning from the Glasgow School of Art and Glasgow University.
Cala Del Rio
Cala is a Chilean strategic thinker, researcher and designer. She has experience creating innovative design solutions in public service, private consultancy, and academic research contexts, always applying and reinventing design methods to preserve the creative drive of an idea and the relationships of those involved. Before coming to the UK, she taught design courses for Universidad Católica's Design BA, guided thesis projects and assisted MA professors in the design field. After obtaining a Service Design MA from the Royal College of Art she has been working in FORA Design, a design studio centered around creating spaces for people to create change. She is also the co-founder and photographer of Polaris magazine, an independent publication that seeks to connect narratives from around the world in a journey of contemplation.
Book a course
Loading