Creative Direction for Digital Media Online Short Course
Course description
Course overview
Whether you're starting a brand, need some exposure for your portfolio or a project you're working on, or simply need to boost your online presence, digital media is an essential and hugely powerful tool of communication. Whichever background or interest area you might be coming from, this course will teach you the basics of creative direction for digital media, using current case studies to enable you to learn about multiple online platforms, social media channels and how you can use them in order to get exposure for your work / brand online and boost its digital presence.
The course features a series of exercises aimed at broadening your perspective on creative direction with a focus on digital spaces and online platforms.
Who this course is for
This course is for anyone interested in learning to creatively use digital media to boost their brand, project or personal online presence.
Key information
Topics covered
- Creative direction and online identity.
- Digital engagement.
- Social media storytelling.
- Multimedia content creation.
- Online presence and brand-building.
- Digital marketing and networking.
- Working with social media influencers.
- Online campaigns and measuring their success using analytics.
Learning outcomes
- You will gain a range of creative direction skills that will benefit your personal work and / or business online. Students will learn how to create multimedia content and curate digital campaigns across multiple online platforms, optimise social media channels for SEO, work with influencers, analyse social media data and network online.
- By the end of the course, you will understand and use elements of visual identity with confidence.
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
Please see our Guide to taking online short courses.
Tutor
Kalina Pulit
Kalina has been working in the creative industry for the past thirteen years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever-evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video-based media, she creates and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Polydor, Universal Music Group, Sony Music, Awful Records, Fendi, New Balance, Nike, Reebok, River Island, Selfridges, Vivienne Westwood and University of the Arts London among others.
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