Portfolio Preparation for Art Direction Short Course
Course description
Course overview
A portfolio is a selection of professional and personal works and projects completed over the years. It should show the real you - how you think, work, and what you love. If you are an ambitious creative wanting to stand out, a strong portfolio is essential.
Through a combination of lectures, case studies and practical exercises, the Portfolio Preparation for Art Direction Short Course offers students invaluable tips on how to build a strong portfolio for their work and/or studies.
During this 25-hour course, students explore the process of producing an effective portfolio, from selection and development to design and presentation.
This course is available both on campus or online.
Who this course is for
This course is aimed at art directors, creative directors, senior designers, photographers, illustrators, other creatives and entrepreneurs interested in finding their own voice and being able to present a striking portfolio (intermediate).
It is also an excellent fit for individuals who want to work in the creative industries and learn more about portfolio preparation.
Key information
Topics covered
- Portfolio preparation: the research process
- Portfolio work selection: finding your voice and style
- Narrative and storytelling elements
- Portfolio development: consistency, look and feel
- Portfolio production: the importance of design, negative space, grids
- Portfolio presentation: effective presentation skills for pitches and interviews
Learning outcomes
- Possess a digital and physical portfolio
- Be able to build and develop a professional creative portfolio
- Understand the importance of originality and finding own style
- Have learnt how to research and model to successful creative professionals
- Know how to select good work professionally
- Know how to evolve their portfolio organically
- Be familiar with techniques of portfolio presentation
- Digital badge and certificate of attendance
Materials
- A portfolio folder / album. Suggested size: A4. Alternatively, A5, A3 or custom sizes (e.g.11x14 inches)
- In addition, we suggest students start selecting a customizable web space (Squarespace or similar)
If you are taking this course online, please see our Guide to taking online short courses.
Tutor
Giulio Mazzarini
Giulio Mazzarini is a creative director, art director and photographer. Born in Rome, where he graduated in Sociology, he moved to London in the 90s. This is where he completed a Masters in Design Studies (now Applied Imagination) at Central Saint Martins College. After working on the foundation of the trend forecasting platform WGSN, he founded the design and communication studio GEM. He also works as an editorial and advertising photographer. His work has been seen in magazines across the globe, such as Vanity Fair, Marie Claire, Elle, and National Geographic Traveller. He has also worked with iconic brands such as L'Oréal, Reebok, Aston Martin, Citroen and Selfridges. He lectures across the University of the Arts London as well as various universities and colleges worldwide.
For further information see www.gmazzarini.com or gemcreativedesign.com.
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