Graphic and Communication Design Short Course
Course description
Course overview
In this 5-week evening short course students gain an understanding of graphic design principles, working on a series of weekly projects to develop their own designs.
The course starts from the viewpoint that there is no such thing as a perfect design, covering core aspects of graphic design such as semiotics and negative space, typography, and visual storytelling. The course will also explore the development of different techniques and styles throughout history.
Students are encouraged to develop their design ideas through homework and group critiques to reflect and provide and receive feedback. Group critique sessions will also allow students to learn and use design terminology while developing their critical dialogue with graphic design practices.
Please note that students are welcome to use computers should they wish to, but this is not a technical course.
Who this course is for
This 5-week evening course is aimed at anyone with an interest in graphic design as a discipline or career choice. Prior experience would be an advantage but is not essential.
Key information
Topics covered
- Graphic design principles
- Logo design
- Semiotics and negative space
- Typography and its history
- Visual storytelling
- Packaging design
- Poster design and the development of different techniques and styles throughout history
- Group critiques of the preceding week's class and homework
Learning outcomes
- Analyse, evaluate and critique their own works and the works of others
- Accept and understand feedback
- Incorporate feedback into resolved designs
- Digital badge and certificate of attendance
Materials
Required materials:
- A5, A4 or A3 sketchbook
- Basic drawing and writing tools
Optional materials:
- Students are welcome to use their own laptops or tablets in class if they wish to, but these are not essential
Tutor
Simona Knuchel
With 20 years in visual design, Simona Knuchel is renowned for her impactful storytelling. Her portfolio includes award-winning contributions to her work at Swiss Radio and Television, where her creative imprint has significantly enhanced major documentaries and current affairs programs through her thoughtful title designs, opening credits, infographics, and both 2D- and 3D animations.
Simona's versatility extends to live events and theatre, where her mesmerising projections have a significant impact. Her innovative use of digital technology immerses audiences in dynamic visual narratives, with digital projection mapping becoming her signature, breathing life into theatrical performances and adding a new dimension to event experiences.
Beyond her design career, Simona shares her knowledge as a digital design lecturer. She guides students in creating digital content for theatre and live events, where her teachings delve deeper than design principles, emphasising the profound importance of storytelling, and highlighting design's power to convey compelling narratives.
Poppy Woodeson
Poppy Woodeson (she / her) is a practicing artist, curator and lecturer. She exhibits internationally and has taught at a variety of institutions including Central Saint Martins, The Royal College of Art, London Metropolitan University, Milwaukee Institute of Art & Design, Glasgow School of Art and others.
She was previously known by the name Ben Woodeson (he / him)
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