Running Your Own Fashion Label Online Short Course
Course description
Course overview
This introductory-level course provides a foundational understanding of the fashion industry, essential to anyone hoping to establish their own fashion label. You will gain knowledge of the key factors needed to make a successful fashion business; understanding fashion markets, getting the right team, producing a tight business plan, PR and marketing, and design and production.
Over the course you will conduct your own research, which will help you to develop the vision for your fashion label and complete a set of exercises to reinforce the skills and techniques you will be taught. By the end of the course, you will be able to deliver a presentation to the group outlining your business strategy for your own fashion label.
Who this course is for
This course is perfect for anyone who aspires to run their own fashion label but has limited or no experience of the fashion industry. The course will develop your understanding of how the fashion industry works and provide the first steps to running your own label.
Key information
Topics covered
- Introduction to the fashion business
- Planning in the fashion industry
- Consumer profiles and target customers
- Making a business plan that works
- Handling the financials
- PR and Marketing
- Manufacturing procedures
- The design and production cycle
- Final presentation
Learning outcomes
- By the end of the course, you will have;
- Developed a foundational understanding of the Fashion Business sector and how it operates
- Gained an understanding of how a fashion label operates
- Conducted a trend forecasting exercise
- Learnt how to evaluate your business and your competitors
- Made initial plans on how you will finance your label
- Planned ideas for a PR campaign, tailored to your business
- Given a presentation outlining a possible strategy for your own label to the class
- Received feedback from your tutor and advice on how to progress beyond this course
- Receive a digital badge and certificate of attendance
Materials
Course Specific Materials:
- Paper and pen to take notes during live sessions
Please see our Guide to taking online short courses.
Tutor
Toby Meadows
Toby Meadows is the international best selling author of 'How to Set up & Run a Fashion Label' currently translated into 9 different languages. He is the founder and Director of TNM Consultancy Ltd, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the award winning London based cult womenswear designer label Belle & Bunty. For the past 15 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on developing a fashion label as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad. As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.
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