Fashion Business Planning Online Short Course
Course description
Course overview
This course will take you through a step-by-step overview of how to create a fashion business plan. The plan can be used to help guide you through the start of an idea, help to expand an existing brand or provide you with a plan to present to potential investors.
We will cover how to define and research your brand idea, how to enter the market and how to plan an exit strategy. We will also touch on financial summaries.
Each week we will cover each step of the process and look at some examples, as well as receive feedback on your concept to allow your ideas to develop.
Who this course is for
The course is suitable for anyone who has been thinking about setting up or expanding a fashion brand from designers to entrepreneurs. Once you have completed this course you will be able to research and write a business plan for your business.
Key information
Topics covered
- Purpose of a business plan
- Structure
- Defining your business idea
- Customer profile research
- Market research
- Competition
- Branding
- Marketing
- Management and operations
- Exit plan
- Overview of financial plan
Learning outcomes
- Understand the purpose of a business plan
- Have a clear idea about how to define your brand
- Know how to research the information required for your business plan
- Marketing information you need to include
- You will be able to research and write your own business plan
- Receive a digital badge and certificate of attendance
Materials
- Notepad and pen
Please see our Guide to taking online short courses.
Tutor
Sasha Ramdoo
Sasha is a highly successful Senior Buyer with over 16 years industry experience working for a number of large high street retailers. Her career has resulted in extensive product development knowledge covering a number of categories including Womenswear, Accessories and she has specialist knowledge in Swimwear and Lingerie.
Sasha has bought and developed market leading ranges for some of the largest departments in the industry including diffusion collections for designers such as Matthew Williamson Melissa Odabash, and Frost French.
Sasha currently runs her own consultancy carrying out project work for the largest swimwear manufacturer in the world, worked to support start up businesses such as Les Boy Les Girl and a number of other projects spanning a variety of categories including luxury womenswear, handbags, shoes and of course Lingerie. She offers mentoring support with all aspects of fashion business from planning strategies, brand building, product development and taking collections to market.
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