Fashion Buying and Merchandising - Luxury Brands Online Short Course
Course description
Course overview
This fashion buying and merchandising online short course covers the area of luxury brands. You will develop practical skills and knowledge in this exciting field, everything from trend research, SWOT analysis to product selection. The aim is to help you become a more confident buyer and merchandiser within the luxury retail sector. You will be immersed in the world of high-end fashion as you learn the business skills you need to buy and sell profitably at the exclusive luxury end of the retail market.
During the course, you will be guided by an experienced industry professional as you learn about the key drivers of the sector the customers, brands, product categories, business models - as well as essential skills such as trend forecasting, range planning, negotiating, sales analysis and trading. Each week you will work on practical projects with the support of your tutor and classmates from around the world. You will receive personal feedback and will develop a detailed understanding of the sector, the customers, and the concept of luxury.
This course is ideal for fashion professionals who want to focus on a business career within the luxury retail industry. You will learn how to apply your creative instincts to spot trends and select garments and products that will delight your customers, as well as the technical skills such as creating budgets and managing the supply chain that are needed to run a profitable retail outlet.
Who this course is for
The course is suitable for individuals who want to better understand the fashion and merchandising world. It is designed for fashion professionals looking to plan a career as a luxury fashion buyer or merchandiser (intermediate).
Please note: the projects you'll be asked to undertake involve mathematical formulae therefore it's essential you have an understanding of maths to GCSE level C or equivalent. You will also need some prior knowledge of buying and merchandising, ideally within the fashion industry. If you are completely new to the area you may want to consider our Fashion Buying and Merchandising online course.
Key information
Topics covered
- The concept of luxury
- The role of the fashion planning team: the buyer and the merchandiser
- Luxury brands and retailers
- Understanding your customer
- How to conduct trend research
- Strategy and preparation
- Sales analysis
- Competitor shopping
- SWOT analysis (Strengths, Weaknesses, Opportunity, Threats)
- Creating budgets
- Trading: OTB (Open to Buy)
- Upcoming markets and new technology
- How to create mood boards
- Key strategy ideas
Learning outcomes
- Understand the role of fashion luxury brands in the industry
- Create mood boards to communicate your ideas
- Conduct trend research
- Complete a SWOT analysis
- Understand sales analysis and strategy techniques
- Know who your customer is
- Tips on becoming a successful luxury fashion buyer from an industry professional
- Assembling your own range
- Receive a digital badge and certificate of attendance
Materials
- Notebook and pen
Please see our Guide to taking online short courses.
Tutor
Eddie Knevett
Eddie is a highly successful and respected fashion accessories buying manager with a wealth of experience in buying and merchandising for branded luxury for multi brand department stores, premium and luxury brands as well as premium own label brands.Experienced in creating destination retail concepts for example strategically taking House of Fraser accessories from a high street own label offer to one of the largest premium and luxury offers within the UK. Eddie has built successful working relationships with numerous luxury brands including Hermes, Cartier, Gucci, Prada, YSL, Chloe, Givenchy, Mulberry, Anya Hindmarch, Paul Smith Michael Kors, to name a few. Working with these brands on both an own bought, concession and branded shopfit basis.
As well as teaching Eddie works with various international fashion brands and retailers on a consultancy basis.
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