Communicating Sustainability in Fashion Online Short Course

Course description

This course is an introduction for fashion marketing professionals and strategists as well as fashion sustainability activists to the increasingly important trend towards fashion sustainability. The course covers promotion opportunities, the changing consumer, and risks and issues through the value chain.

During the course you will explore critical approaches to fashion marketing and communications from a sustainability perspective and address the question of whether marketing is hindering or helping tackle the sustainability challenges faced by the industry. This understanding will help you develop more sophisticated sustainability strategies.

Who is Promoting Sustainability for Fashion Online Short Course for?

This course will be invaluable to individuals seeking a comprehensive understanding of sustainability issues, how they are affecting the consumer, and, as a result, the fashion industry. This course will best suit individuals already active in the fashion industry, and some overall knowledge of the industry will be useful to participate fully in the course.

Course outcomes

By the end of this course you will;

• Gain a developed understanding of the issue of sustainability in relation to the fashion industry
• Explore if sustainability can create a a competitive advantage for a brand
• Investigate how sustainability issues are being communicated to the public
• Understand consumer attitudes towards sustainability and how this can impact a fashion brand
• Receive tutor feedback on your weekly assignments

All our Online Short Courses include:

• Live online lessons with the same tutors
• The same course content and learning outcomes
• Lesson recordings, for review
• Access to VLE with course content
• Forums for support
• 2 weeks online access
• Certificate upon completion

Please note that all courses are taught in UK time.