Consumer Psychology Short Course
Course description
Course overview
This course will appeal to professionals and students across the fashion industry and will provide you with a deeper understanding of consumer psychology in the world of fashion. You will explore the links between psychology and fashion and explore the underlying psychological approaches involved in fashion consumption to learn how to better predict consumer decisions.
Who this course is for
This course is suitable for anyone interested in the subject area and a desire to learn but no previous experience is required.
Key information
Topics covered
- Introduction to consumer psychology
- Fashion psychology
- Fashion as consumption
- Consumers in the marketplace
- Consumers as decision makers
- Fashion and the environment
- Consumers, culture and subcultures
- Understanding and predicting consumer behaviour to make a positive difference
Learning outcomes
- Confidently develop your own business or practice in a consumer-driven society, now or in the future
- Digital badge and certificate of attendance
Materials
- Laptop / iPad / tablet
Tutor
Kate Nightingale
Kate Nightingale is a consumer and fashion psychologist and the founder of Style Psychology Ltd, which advises global fashion brands on how to apply insights into human behaviour to improve business performance. Kate and her associates have advised brands like Harvey Nichols, House of Fraser, Desigual, rpa:group, and Water Babies both in the UK and internationally.
Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent's University, Instituto Marangoni and London College of Fashion. She speaks at numerous industry conferences and is often approached by press appearing on Sky News, BBC News and Channel 4 News amongst others.
Book a course
Loading