Visual Merchandising Trends Short Course
Course description
Course overview
Today's consumer requires multisensory visual merchandising and brand experience to encourage them to have a physical store experience. The course reflects the current evolving Visual Merchandising industry, students will learn contemporary principles, techniques and trends to equip students for today's industry.
This course will teach you a wide range of Visual Merchandising skills to create effective visual retail display and fashion branded spaces. Students develop expertise in visual merchandising techniques, window design/styling, store layout principles, effective planogram creation, digital visual merchandising and exploring the importance of pop-up spaces/ the multi-sensory experience.
Who this course is for
This course is aimed at new and current students, and professionals who would like to expand their current skills and knowledge within fashion display design and visual merchandising. It would be an excellent fit for beginners at an introductory level who want to learn the professional skills to become a confident visual merchandiser.
Please note: This course is for students aged 18 and older. It is not advisable for students on this course to enrol on the Visual Merchandising - Interiors short course as well, as both courses have the same structure.
Key information
Topics covered
- Learn contemporary principles, techniques and trends to equip students for today's industry
- Develop expertise in visual merchandising techniques, window design / styling, store layout principles, effective planogram creation, digital visual merchandising
- Developing ideas in line with current industry and consumer trends
- Applying practical visual merchandising skills to create a fashion pop up concept
- Engaging in analytical and critical discussion.
- Developing effective in field research skills for inspiration
- Create a visual merchandising fashion brand pop up concept for a London department store
- Present your pop-up concept across omni-channel retail environments
Learning outcomes
- Ability to expand your research skills
- Complete a pop-up shop assignment that appeals to today's customer
- Enhance your creative thinking skills
- Understand the design process
- Ability to present your ideas across omni-channel retail environments
- Gain necessary understanding and professional skills to become a confident visual merchandiser
- Ability to apply newfound techniques with confidence and develop a career in visual merchandising
- Digital badge and certificate of attendance
Materials
- Digital camera
- Rulers
- Scissors
- Pencils
- Notebooks
- Sketchbooks
- Thin line pens
- Laptop (optional)
Tutor
Sarah Manning
Sarah Manning is a visual merchandising lecturer and specialist with over 20 years’ experience working within the visual merchandising industry in London. Sarah started her career working for luxury brands such as Harrods, Selfridges, Harvey Nichols and High Street Retailer Marks & Spencer.
After launching her own visual merchandising consultancy business in 2006, she now works with retailers and businesses to create effective window displays and in store visual merchandising. Sarah has taught for the UAL since 2007 using her industry knowledge to teach short courses at the London College of Fashion and Central Saint Martins.
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